10 Marketing Agency Management Tips That Will Make Your Agency Soar


Whether you are in the beginning stages or have created a name for yourself within the industry, knowing how to manage your agency is crucial for success. 

Growing an agency leaves no room for taking it as it comes. Granted, you'll face unexpected challenges because no matter how much you plan and how many forecasts you create, there will be situations where solutions must come on the spot.

However, with the correct planning and resources, chances are these challenges won't be as frequent as they would be if you didn't have a management plan. This article will help you discover more about the world of project management and provide ten tips to help you take your management plans to the next level.

What project management entails

Regardless of the goal you have for your agency, it's essential to know how to manage the resources, the strategies, the costs, and many other things. 

That's where project management joins the game. Project management refers to planning, keeping an eye on, and delivering marketing campaigns. To make this happen, you must ensure your agency covers requirements that help you elevate your company. 

Picture this: You're a starting marketing agency whose working method has been ad-hoc. Your agency has grown steadily, and now you must foresee what it takes to avoid creating a working environment with no structure, guidelines, or clear roles. 

10 agency management tips to boost your agency

These are some of the best agency management tips you'll come across, as these will come in handy at any stage your company is in.

10 agency management tips to boost your agency

Take a look:

1. Set up a scalable agency system

Most owners want to see their businesses grow, and agencies are no exception. However, you must create a scalable system that helps you become a successful agency without jeopardizing it

As an agency owner, you must ensure your company's growth won't affect its system and overall process. If your agency's growth requires you to find new staff members to meet deadlines and deliver top-notch projects, consider adopting a POD agency structure in which each POD focuses on just a few clients. 

2. Pick your niche

If you talk to the owners of some of the best agencies globally, they will tell you one thing: niching is crucial for your company's growth. 

A niche agency has a bigger chance of delivering better results than an all-in-one agency. Furthermore, niching allows you to make a name for your agency as you become a staple within the preferred niche

Choosing a niche requires you to consider some aspects, like studying the potential customers you'll get, doing general market research to understand if it is profitable, and knowing your competitors. Of course, choosing your niche has a main requirement: you must keep your expertise in mind. If you're an SEO expert, it would be far more challenging to go down the PPC road. 

3. Keep your prices structure updated

Today's fluctuating economy requires us to keep our heads in the game, but having a pricing structure is not always easy. Having a set system to charge your clients is essential for your agency.

Keep your prices structure updated

Here are some of the things you must consider when creating and updating the format:

  1. Does my agency focus on working on long-term or short-term projects? Do we have a combination of both? 
  2. Do we have any contractual clauses, such as a 50% payment at the beginning of the project? 
  3. How much time will it take us to complete these projects? 
  4. What does my competitors' pricing look like?  
  5. Should we have an extra fee for creating and delivering reports? 

Having a pricing structure makes your client onboarding easier. There are other things you can do for client onboarding, such as having document templates and checklists that ensure your agency runs smoothly. 

4. Invest in your agency's infrastructure

When your agency grows, infrastructure is crucial for it to work. Digital agencies must focus on having powerful tools to ensure agency operations

For example, if your agency projects center around PPC campaigns, manually tracking these campaigns isn't just time-consuming but leaves room for errors. Several software tools help agencies of all sizes create automated reports. 

Consider offering the best tools for your marketing team to ensure they deliver the best results possible. 

5. Keep your data in check

Your agency needs to know its number at all times, in all aspects. Digital marketing agencies work with several reporting software, and most of these tools provide results in digits. 

Keep Your Data in Check

You must keep track of the revenue your agency's marketing efforts are bringing in. Furthermore, consider having retention analytics to see the longevity of your clients with your company. 

6. Have the right team

As your agency grows, you must verify you have the right team. When you run an agency, you cannot cover every aspect of it, and that's where having the best group possible changes the game for you. 

Focus on hiring the best resources for your team, and then you won't have to be worried about micromanaging the staff. See if they fit your agency's work culture, have the skills you're looking for, and are the right fit for your company. 

The better the team, the better the results

7. Ensure your agency's culture is healthy

Having the best team possible is one of many things you must consider regarding the staff. Ensuring the work environment is as healthy and inspiring as possible is just as crucial

Simply put, this is one of the areas in which you must exalt your management capabilities. Your staff spends most of their time within your office, so you want to create the best culture possible. It's crucial to make them feel like they are working with the right agency and that your agency management system allows them to be creative, innovative, and welcoming. 

8. Get in touch with your management style

Whether you're running a data-driven marketing agency or a value-based one, you must keep self-awareness within your priority list as a manager. Knowing your leadership style can be a game-changer for your management efforts and help elevate your agency. 

Get in touch with your management style

Here are ten leadership styles you can follow:

  1. Coach: A coach leader focuses on their team's strength and overall skills. Most leaders also encourage their staff's knowledge growth by using collaboration tools with experts on a subject. 
  2. Visionary: A visionary leader wants to conduct their team to long-term success. It motivates the team to achieve the goals the agency has by having a common vision. It encourages the team to collaborate, boosts emotional intelligence, and focuses on teamwork. 
  3. Servant: A servant leader focuses on the well-being of their time. Their management solutions and strategy prioritize their team's growth. The management processes are based on empathy and comprehension. 
  4. Autocratic: In this leadership style, the leader makes decisions without listening to the input of their team members. This style is mostly adapted when a team needs to make decisions during emergencies, for example. 
  5. Hands-off: Also known as laisses-faire or delegating leadership, it is based on letting team members have authority within their positions. Leaders step in only when necessary. 
  6. Democratic: Democratic leadership entails that the manager listens to the input their staff has on a specific project before making decisions. Contrary to autocratic management, a democratic manager pays attention to their team's opinions and weighs their thoughts to come up with a strategy that works for all. 
  7. Pacesetter: A pacesetter leader focuses on a steady approach to achieve the company's goals. These leaders hope to get high-quality results and outstanding productivity scores.  
  8. Transformational: Transformational leaders aim to gain their team's trust and uplift their team to reach the best levels.
  9. Transactional: Transactional leaders focus on reward and punishment methods to motivate their teams. Some of these leaders implement rewards related to the achievement of specific goals. 
  10. Bureaucratic: These types of leaders, unlike autocratic ones, do listen to what their team has to say. However, it is up to them when the idea goes live. Bureaucratic leaders focus on following the rules and processes of the company. 

9. If needed, outsource

Some managers find that, sometimes, their teams have more than they can handle. An essential skill of the best leaders is knowing their team's strengths, and if you know that a specific project has tasks your staff cannot handle, reach out to outsourcing companies. 

There are instances in which managers hire freelance content writers or SEO experts due to the volume of the project they're working on. Prevent overworking your team and taking part of their time (which could be used in their area of expertise) in learning new skills in short amounts of time by finding the help you need outside of your agency. 

10. Mistakes happen, and that's alright

The best leaders are the ones who aren't afraid to admit there has been a mistake. This action doesn't just showcase your transparency in front of your team but also encourages them to recognize their missteps (which will inevitably happen) and offer solutions for them. 

Furthermore, don't forget that your team is only human. Even if you have a roster of experts, there will be room for mistakes. Of course, those with more expertise and overall knowledge will not make the mistakes a beginner does, but once those errors occur, ensure you have an open-door approach to these situations. 

Management in the digital marketing world: Preventing burnout

One of the biggest challenges you'll have when you manage your marketing team is preventing burnout. This prevention doesn't come just from the strategies the agency provides but from the team members' approach.

Management in the Digital Marketing World - Preventing Burnout

These are some of the steps you can take to prevent burnout on your end:

  1. Say no when you must: Taking as many projects as possible sounds like an alluring strategy, especially for smaller agencies. However, knowing when your agency is at its limit is essential. You might have to reject working with a potential client. Create a project management system that lets you know when there's room to onboard new clients and avoid overloading your team (and yourself!).
  2. Have boundaries: When you work with clients, you want to deliver the best service possible. However, don't allow toxic clients to dictate what your staff must do. Have clear boundaries for clients, such as keeping a business schedule and sticking to it, to prevent a disruption in your team's work-life balance. 
  3. Stay up-to-date with your staff: Knowing your staff is essential. Implement one-on-one meetings to know how they feel regarding projects if they're on track, and if there is anything they're having trouble with. Furthermore, keep open communications that make your team reach out to you when faced with important issues that impact their performance. 

What the digital era changed for marketing management

The digital era has changed several aspects of our lives, and marketing management is part of these changes. Whether you're managing a remote marketing team or in-person, knowing the tools and software that can help you elevate your marketing services.

Today's digital world has led marketing efforts to its platforms. Marketing automation is part of the industry now, taking space from traditional practices. Email marketing and other marketing forms are now easier to carry out. 

Ensure your agency has the best set of tools available, as this will help your team reach the desired results. 

Project management tools to help you out

Several management tools can help you manage your agency. From communication tools like Slack to tracking instruments like Hubstaff, having the best agency management software will be a game changer for your management style and strategies. 

Another popular project management software is ClickUp, which doesn't just work as a task manager but as a visual reminder of the assignments they must complete and their due date. Other agency software options are popular programs like Notion and Trello.

Frequently asked questions

Can a marketer be a project manager?

Yes, a marketer can become a project manager in time, but there are some requirements they must follow. For instance, they must have a specific set of knowledge and skills. Furthermore, they must be open to getting training, going to workshops, mentorship, and more to build the profile needed for the role. 

Are project management and marketing management the same?

No, it isn't. While both professionals focus on managing an assignment, marketing managers focus on digital marketing tasks, and PMs focus on broader aspects of their roles. However, both roles have a common responsibility: ensuring the teams deliver projects on time. 

Is it easy to run a marketing agency?

The answer to this question resides in a person's expertise and knowledge. For example, starting an advertising agency with no experience or knowledge in the field could be a bigger challenge than creating a company in an industry you feel comfortable in. Of course, you can start a company with no previous knowledge of the niche, but you will have to spend more time on it to learn all you can about it. 

Wrapping up

Marketing agency management is as challenging as management in other industries. Staying open to what your team says and knowing what works for your company will elevate your agency's game. 

We hope these tips help you enforce your management skills and take your agency to the next level. Thank you for reading!

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