6 AI Marketing Tools Small Businesses Should Be Using In 2024

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Artificial Intelligence (AI) has been around for several years, but it emerged as a winner in the business landscape in recent times. According to the PwC Emerging Technology Survey conducted in 2023, 73% of American companies have already adopted AI in at least some areas of their operations. These aren’t just the big players; small businesses are also adopting AI to save time and money.

AI has become virtually ubiquitous in small business marketing, with marketers realizing how much it can automate mundane tasks, boost efficiency and improve creative output. Nearly 80% of global marketers use it in some way these days, leading to expected revenue of $36 billion in 2024

With the availability of various AI tools, small businesses can now access powerful technologies once only available to larger corporations. Marketers with small teams and limited budgets can use these tools to create compelling assets, personalize customer experiences and unlock long-term growth.

In this article, we will list a few AI marketing tools that can help small businesses maximize their marketing outcomes in 2024.

Brandwatch: Enhanced consumer intelligence 

The global customer intelligence platform market crossed $2 billion in 2022 and is projected to reach $ 14.8 billion by the end of the decade.

Brandwatch: Enhanced Consumer Intelligence

However, even small businesses can access this technology with Brandwatch, an AI-based consumer intelligence platform. With this tool, you can gain actionable insights into consumer behavior, market trends, and brand reputation.

Brandwatch offers Iris, an innovative AI assistant that helps track brand mentions, monitor social media conversations, analyze sentiment, and identify real-time trends. You can utilize these details to make data-driven decisions for targeted marketing campaigns and audience engagement.

Videoleap: Creative AI-generated video

HubSpot notes that 9 out of 10 people expected to see more video content from brands in 2023. However, small business marketers struggle with resource constraints in this context. With Videoleap by Lightricks, you can create professional-looking videos quickly and easily. This AI-powered video editing platform offers advanced AI algorithms to generate video content without any heavy lifting.

Videoleap: Creative AI-Generated Video

Besides the AI image and video generator, Videoleap also offers diverse tools to fine-tune your content elements. For example, rich templates that use AI filters help add unique effects to videos, and the AI Infinite Zoom feature enables the creation of zoomed-in videos from a single image. You can use the AI Image Extender tool to transform content beyond the original frame. The use of AI makes all of this effortless. 

The tool facilitates the creation of content for advertisements, product demonstrations, social media, and more. You do not need expensive equipment and extensive editing skills to create engaging videos. 

Hoppy Copy: AI-powered email nurturing

Email marketing is a powerful promotional channel that small businesses can rely on to achieve more with less. In 2022, 50% of marketers reported a two-fold improvement in the ROI of their email marketing. 

Hoppy Copy: AI-Powered Email Nurturing

Writing personalized email content is something small businesses stress about. Hoppy Copy is an AI-driven email marketing tool that can help.

You can use it to create personalized email campaigns to engage and convert leads. The tool uses natural language processing (NLP) technology to analyze customer data and generate tailored email content that resonates with them. It helps automate email marketing and drive conversions with minimal manual intervention. 

Sitekick: Landing pages created with AI

HubSpot notes that the average landing page conversion rate is 5.89% across all industries, making landing page optimization an attractive proposition for small businesses. 

Sitekick: Landing Pages Created with AI

To make your landing page work, you need to be creative with design and copy. Sitekick, an AI-powered landing page builder, covers both fronts and enables you to create high-converting landing pages effortlessly.

Sitekick leverages machine learning algorithms to analyze website traffic, user interactions, and conversion data. With the available insights, it optimizes page designs for the best results. Small businesses can use this tool to customize elements such as headlines, images, and calls-to-action for high conversion rates.

GrowthBar: The complete SEO content toolkit

While search engine optimization helps businesses achieve ranking and visibility, it often involves cumbersome tasks like link building, content optimization, and technical audits. 

GrowthBar: The Complete SEO Content Toolkit

GrowthBar offers an all-in-one SEO content toolkit that addresses all these requirements to deliver sustainable traffic and ranking improvements for small businesses.

The latest version of GrowthBar includes an AI-driven keyword research tool, content optimization capabilities, and competitor analysis features. You can use these tools to identify relevant keywords, create optimized content, and outrank competitors. All this can be achieved without repetitive tasks.

Drift: AI-powered marketing chatbots

Most customers seek 24-7 customer support, making chatbots essential for small businesses. The global chatbot market is expected to reach $1.25 billion in 2025, which shows how crucial it is to integrate them into your marketing plan. 

Drift: AI-Powered Marketing Chatbots

Drift is an AI-powered marketing chatbot platform that can empower small businesses without breaking the bank. Drift's chatbots use natural language understanding (NLU) technology to identify Frequently Asked Questions, schedule appointments, qualify leads, and route inquiries to the appropriate team members when needed. 

Integrating it into your website can help drive conversions, improve customer satisfaction, and streamline communication through personalized interactions.

How to choose the best AI tools for your small business

Now that you know about various AI tools you can leverage for your small business, it’s time to choose the right ones for your situation.

Here are some factors you should consider to make an informed choice:

Define your objectives

Start by determining your marketing goals to identify which AI tools align with them. For example, you may want to ensure high website rankings in search, drive conversions, improve customer engagement, or increase brand awareness. Create a tool stack that supports your desired outcomes.

Evaluate features and functionality

Analyze the features and functionalities of each tool to ensure they match your requirements. Assess factors such as automation features, customization options, data analysis capabilities, and integrations with other systems you already use. 

Check user feedback and reviews

It’s also important to consider user feedback and reviews to gain insights into user experiences, potential challenges, and satisfaction levels. First-hand insights from real users can give you a fair idea regarding the suitability and effectiveness of these tools for your business or niche.

Consider scalability

Look for AI tools that can grow with your business. Consider scalability options, additional features or upgrades, and flexible pricing plans to accommodate your evolving needs over time.

The Bottom line

In conclusion, AI-powered marketing is not just for big businesses that can spend on custom tools and solutions. With these affordable and scalable AI-powered tools, even small businesses can sharpen their marketing campaigns for the best results and long-term success. 

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