You might feel like you've tried everything to make money with your email list, but you've probably been looking in the wrong places.
If you're like most people, you've got a ton of ideas and an inbox full of messages from all kinds of people who are trying to sell you stuff. But have you ever considered that you could sell to them instead of buying from them?
This blog post will review a few ways you can use your email list to make money.
From selling products and services to offering sponsored posts and ads, your business has plenty of opportunities to grow its revenue stream by tapping into your list.
Create a lead magnet
A lead magnet is a special gift that you give away to your audience in exchange for their email addresses. A lead magnet could be something like a checklist or guide, an ebook, or even a video series.
There are countless ways to create a lead magnet. You can use tools like Unbounce or Leadpages to create landing pages for your lead magnet.
You can pay someone on Fiverr or Upwork to create one for you, or you can do it yourself with Canva and other free tools.
Your lead magnet can also be very simple and inexpensive, like a checklist you make on Google Docs, which only takes a few minutes to create.
When you create a lead magnet, it helps you understand what your ideal customer might need or want. For example, if you're running an online store, then your lead magnet would be a coupon code for 10% off everything in your store.
Or it could be an ebook titled "How To Get The Perfect Pair of Jeans. The key here is making sure that whatever content you're offering benefits someone who might be interested in purchasing from your company.
Create valuable content
Creating content that your audience finds valuable is the key to making money with an email list.
This is one of the most tried-and-true ways to make money with an email list. If you've created a truly unique and helpful piece of content, people will be willing to pay for it.
Creating content doesn't have to mean writing a blog post or creating a video series. You can also create an ebook or other downloadable product.
You'll want to ensure that whatever you create is something that people are actually looking for—and preferably not something already available on the internet.
A few examples of content that might be useful include:
Add an opt-in form on your website
One way to make money with your email list is to add an opt-in form on your website.
You can do this by adding a simple text box with the form fields or using an HTML code that will automatically add the form field when clicked. Either way, this allows you to collect your visitors' email addresses so they can be added to your list.
When people give you their information and sign up for your list, they're permitting you to send them emails now and then (or even constantly). This is called "permission marketing."
The idea is that users have agreed to receive these messages because they find them interesting or helpful. So when you send emails to people who have signed up on your site, they're more likely than not going to open them up and read them!
Adding an opt-in form on your site can also help improve search engine optimization (SEO) because it gives Google something new from which it can pull information about your business or blog.
This makes it easier for people searching for things related to what you do online to find your site in search results.
While this method can be expensive and time-consuming, it has the added disadvantage of requiring subscribers to opt for themselves onto your mailing list.
You could also lose sales if someone buys something from you but then unsubscribes from your emails before receiving their order or product.
It's also important to note that you can only sell something over email after getting permission from your customers.
This means that if you send out an email about a sale and someone clicks through to purchase, then unsubscribes before receiving their order, it could be considered spam.
Create an online course that is exclusive to your email list subscribers
It's important to remember that this kind of project can be a lot of work, but it will be well worth it when you see the results.
The first step is to decide what course you want to create. This should be something that people on your list find valuable, which means that you have to know them well enough to know what kinds of things they might be interested in learning about.
Once you've decided on the type of course you want, the next step is coming up with the content. After that, you can either write it yourself or have someone else do it for you, but either way, this will take some time and effort before it's ready for launch.
Once everything is ready and ready to go, it's time for launch! First, ensure everything is set up correctly so that you save time when people start signing up for their free trial or full access (depending on how much money they're willing to pay).
If you have a large following, you can charge a high price for your course—as much as $500 or more. That's because people will be willing to pay much to access your insight and expertise.
And if you still need to get a large following? No problem! You can still make money with this strategy.
You can have a free version of your course that anyone can access, then offer a paid upgrade for those who want more content or want to hear from you regularly.
This way, everyone wins: You teach people something new and valuable, and they get the best version of what you have to offer!
Offer affiliate services
Affiliate marketing is where an individual or company gets paid a commission if someone buys something from their website.
Although there are many different affiliate programs, they all work the same way: you sign up as an affiliate, and then you get access to links that you can use to promote the products or services your company offers.
Then, you earn a commission when someone clicks on your link and buys something.
You can send emails advertising products or services relevant to your audience and your audience's needs—and then get paid when they click on those links and buy stuff!
You can also use this strategy if you want to switch up how often you promote specific products or services—by changing up what gets sent out via email every few weeks or months!
Affiliate marketing is a widespread way to make money in the digital age. It allows you to promote other people's products or services and get paid based on how much traffic they send your way.
You can choose from thousands of different affiliate programs in just about any niche you can imagine—and many of them will even pay commission on up-front sales!
The possibilities are endless, so it's worth looking into if this sounds like something that could help boost your income!
In affiliate marketing, you can either be an affiliate for a company that offers products directly or an agency that represents many different companies. Both options have benefits and drawbacks.
For example, suppose you're an affiliate for a company that offers its own products. In that case, you're probably going to get a higher commission rate than if you were promoting someone else's products through an agency.
The drawback is that sometimes it can be more complicated getting in touch with the company if there are any issues with your account or payment.
It's also worth noting that some companies will only pay out commissions after reaching certain milestones (like $50 spent over 3 months).
Host webinars and teleseminars
When you host a webinar or teleseminar, you get to talk about your passion and expertise to a group of people who are interested in what you have to say.
You can share tips, offer advice, and answer questions—and if you do it well, you'll build trust with potential customers.
Plus, webinars and teleseminars are incredibly easy to host: Just set up the technology and let people sign up via email or social media. You don't even need any special equipment!
With this method, you'll be doing a live presentation via video or audio, typically sharing your expertise in a specific area. You can also use this opportunity to promote other products or services that you offer.
You can charge for your webinar or teleseminar, but it's important to note that some platforms will take 50% of the revenue from each sale.
If that's the case for you, it might be better to offer the webinar for free and make it an opportunity to build up your email list by offering something valuable in exchange for their contact information (like a free copy of your ebook).
Here are some tips for hosting an excellent webinar or teleseminar:
Provide content to other people's websites
A good way to make money through emails is by providing content to other websites. You're probably familiar with this concept, as it's how many people make money online.
Once you have an audience, you can get paid for writing guest posts on other blogs or websites that are relevant to your niche.
You can even get paid for writing about topics outside of your niche if they're relevant to some aspect of your audience's lives.
Another way is to join affiliate programs, which means that you'll get paid when someone clicks on your link and makes a purchase on a website like Amazon or eBay.
The third way is through advertising—promoting your own products and services and getting paid to advertise other people's products and services.
It's a wonderful way to make money online because you don't have to spend any money on advertising or marketing.
Instead, you can promote your own products and services and other people's products and services that you believe in. However, this takes time, effort, research, and skill.
When you do this, it's important not to cross the line into spammy territory.
Instead, you want your content to be valuable and helpful so that readers will want more from you in the future—and that means providing quality information instead of just trying to sell them something.
Ask your audience what they want, then offer them a solution
You're probably familiar with the saying, "Ask, and you shall receive." People love to be heard, so give them a platform on which they can tell you what they need and want.
This is a good way to get your list started because it shows that you care about the people on your list and want to help solve their problems. It also makes it more likely that they'll come back for more of your content and stay subscribed.
For example, if you're selling pet supplies online, ask your audience what their biggest challenge is when it comes to caring for their pets.
Then you could offer a step-by-step guide or list of tips on how they can overcome that challenge! This approach will help you stand out from competitors and grow your subscriber base simultaneously.
You may think: "But how do I know what to ask them?" Well, there are a few ways to find out. First, try asking them questions like:
Once you have some answers from your audience, it's time to come up with a solution!
You can do this by creating products or services that solve their problems. Or, if you already have products or services that solve their problems, try offering discounts or freebies in exchange for an email address (this is called lead generation).
Frequently asked questions
We've all been there: you've just launched your business, and you're trying to figure out how to make money with it. Need for experience, connections, and a brand-new product or service? The odds are stacked against you.
But they're not! You need to know where to look. I know what it feels like when you're starting from scratch because that's exactly what I did when I started this blog. But now I'm underwriting my lifestyle by working from home—thanks to my email list.
I'll be answering some of the questions that have been asked during the writing of this blog:
What kind of content should I send to my subscribers?
The short answer is anything you want!
Content is king.
And you, my friend, are the queen.
You can send all the offers and promotions you want to your subscribers, but if they don't care about what you're sending them, they won't click.
So, how do you get them to care? Providing them with content helps them feel better about themselves, their lives, and the world around them.
You know your audience best—so ask yourself: what do they want? What do they need? What are their biggest concerns right now? Then write about those things! Give them articles on how to deal with those issues in their daily lives.
Talk about how they can improve their current situations by changing their routines or behaviors (like getting more sleep or eating better).
And always be sure to include an element of hope; let them know that there is a way out of whatever situation you're writing about if only they'll try it out for themselves!
How do I know if my email list is working?
When it comes to your email list, the best way to tell whether or not it's working is by using Google Analytics.
You can get a free account at google.com/analytics, and once you have it set up, you'll see how many people are opening, clicking on links, and reading the emails you send out.
By taking this step, you will have a solid understanding of your audience and what matters most to them. With that information in hand, you can target future emails more effectively.
How do I build an email list?
Building an email list is the secret to making money with your blog. It's the best way to connect with your audience and create a loyal following that will keep returning for more of your content.
It's also easier than you might think!
First, find out what kind of content your customers want to see. Are they interested in coupons? Do they like reading about new products? Is there something that keeps coming up on their wish lists that you can help them with?
If they're asking questions, it's a good sign that they're interested in hearing more from you.
Next, create some content that will answer those questions.
It can be sending a discount code or offering a freebie—no matter what it is, make sure it's relevant and helpful for the customer. You'll want to make sure it will make them want to open the email and check out the rest of your newsletter.
Finally, send an email blast! Make sure to include all the information from before:
How long should I keep my email list active?
As long as possible! It's always good practice to keep your contacts up-to-date with what's going on in your business.
Hence, they know when new products are coming out or how to get discounts on future purchases through special promotions or offers only available via email subscription (like our "Buy One Get One" sale).
What is the best way to use my email list?
It depends on what you're selling. For example, suppose you're selling something with a high cost per unit, like an ebook. In that case, send out announcements about updates for that book and any other related products.
On the other hand, suppose you're selling a low-cost item or service, like a subscription box or product sample box. In that case, you should send out monthly updates about your business and product line.
Why should I have an email list?
It's a simple fact: the more people know about you and what you do, the more opportunities you have to grow your business.
And when it comes to reaching out to those people, email marketing is one of the most effective ways to do so.
That's why every business needs an email list—it's great for staying in touch with clients, fans, and potential customers, and it can help boost sales too!
Having an email list allows you to build relationships with your customers and prospects, which means you can:
How do I know if collecting a person's email address is safe?
You need to ensure that the person has given their consent for their information to be used for marketing purposes.
Then, ask them if they're ok with having you send them marketing emails when they sign up on your site or purchase something from you. If they say yes, then it's legit.
The takeaway
In conclusion, having an email list is one of the most cost-effective advertising methods. You can use it to get your name out there and build a reputation, or you can use it to make money by offering your own products or services.
If you're looking to expand your business, you'll need a mailing list— so why not start building one today?