What are keywords? Why are they so important?
The importance of keywords lies in their role as the connection between landing pages and Google's search engine result pages (SERPs). Each landing page should have a clear focus and concept that is represented by the main keyword.
The primary keyword, which is the most important keyword on the page, should be prominently displayed in important sections such as the page title and the H1 header. Additionally, it is recommended to include the primary keyword multiple times throughout the page content. The ultimate goal is to ensure that Google clearly understands the theme of the page.
For example, if we have created a product page for an exceptional kitchen cleaning soap, we need to determine whether the primary keyword should consist of the names of the soap's chemical ingredients or variations of words related to soap, kitchen, and cleaning.
Searching for relevant keywords on other websites can effectively support your website's search engine optimization efforts. Carrying out thorough keyword research will offer assistance in the following fields.
Meeting the needs of users' search queries is critical to improving your web page's ranking in search engine results. Determining the right keywords for your website is vital to ensure that your pages match user intent.
Keyword research: main tips to find the best
In regards to keyword research, after reaching an agreement on the keywords, we still need to determine the exact terms to be used. This is where keyword research becomes important. It is logical to use the same language that our target audience uses.
For example, if people commonly refer to "dish soap" instead of "soap for the kitchen," "dish soap" should be our main keyword. However, it is not as straightforward in practice. To find the ideal primary keyword, we need the assistance of helpful tools like SEO keywords rank checker. This tool was created to discover industry-specific keywords. The main features of this tool:
Easily track your website's performance across multiple search engines and locations with the Keyword Ranking Checker. This tool allows you to improve your SEO strategy worldwide.
Unmatched Precision in Dataю The tool offers you data that is completely precise, giving you the confidence to make informed decisions. Stay ahead of your competition by accurately monitoring your keyword rankings, recognizing patterns, and improving your SEO strategies. Take advantage of its precise measurements and enhance your online visibility right now.
Analyze keyword data and easily track competitors using the Rank Checker tool. Get keyword metrics and rankings to help you develop your SEO strategy. Customize scanning frequency and depth, and personalize the interface for an efficient workflow. Learn in-depth information, get a competitive edge, and achieve outstanding results with ease.
Optimize your website's performance with this tool. It is extremely easy to use. Enter your information, track your rankings and control search engine results! To succeed and stay ahead of the competition, you should always monitor your SEO metrics and reinforce your success by updating your keywords.
It is important to conduct research on your competitors and other websites to find relevant keywords for your keyword research strategy. This will help you make sure that your blog post includes all the necessary subtopics and keywords, increasing your likelihood of achieving a high ranking.
Additionally, incorporating related keywords in your content will demonstrate to Google that your blog has a comprehensive understanding of the topic.
The main goal of using keyword research tools is to uncover the following three things:
Discover new keyword ideas: relevant keywords or synonyms that you can potentially be ranked for.
Monthly search volume: the number of times users search for a specific keyword in a month.
Keyword difficulty: the level of difficulty in achieving a high rank for a particular keyword.
The main goal is to find important keywords that have a high volume of searches and are not too difficult to rank for. It is possible to rank for competitive keywords, but this requires several SEO factors to work in your favor. Some of these factors include strong domain authority and a significant amount of website traffic, although achieving this takes time and effort.
To ensure your blog posts comprehensively cover a topic without unnecessary content, Google relies on identifying semantically related keywords on your web page. It's helpful to include the same organic keywords that your competitors use in search results for context and topical relevance.
Identify and include keyword phrases and relevant information that you may have overlooked during your SEO keyword research to increase the credibility of your content.
Additionally, when you search for keywords on a website, you will also come across fresh keyword suggestions that you can use to improve your content or create new web pages.
SEO keyword research: choose keywords to target for optimization
In this case, we will focus on the search term "kitchen soap" and analyze the queries people use to find it. Initially, we discovered that the term "kitchen soap" receives 200 monthly searches. However, upon reviewing the keyword suggestions, we come across "dish soap" with 500 monthly searches.
At first glance, choosing "dish soap" may seem like an obvious choice. Nonetheless, there are other factors we must consider before finalizing our keyword selection. First and foremost, relevance plays a crucial role. If our product is not related to "dish soap," optimizing for this keyword would be pointless.
Ranking first for that term would only attract irrelevant traffic to our webpage. At this point, you might question whether traffic is our main goal. While it is indeed a goal, we must also consider conversion rates. Google will quickly recognize if the landing page is not relevant for "dish soap" and subsequently lower our ranking.
In summary, if you find yourself torn between two keyword variations, always prioritize the most relevant one. While high traffic is desirable, a higher conversion rate is even more valuable. Having a 5% conversion rate on 200 monthly searches is superior to a 0.01% rate on 500 searches.
What else is there to learn about keywords for your site?
Long-tail keywords! The concept of short-tail versus long-tail keywords is not new, but it is becoming more important. So what do we mean by short tail (top tail) and long tail? These terms indicate how specific a search query is. A broad query like "car" is considered a top tail and has a high search volume. On the other hand, long-tail queries are more specific, like "red ford F150 model 2015".
These queries have lower search volume, but indicate a specific interest in that particular model. Compared to top-tail queries, long-tail queries provide more specific information, allowing us to better understand the user's intent. Additionally, long-tail keywords make up a large portion of web searches, with an estimated 70% of search queries being made with long-tail keywords.
Furthermore, 15% of these long-tail queries are unique and have never been searched before. Conversion rates are generally higher with long-tail keywords compared to short-tail keywords. For example, when someone searches for a specific car model, year, and color, it suggests they may be looking to purchase one, whereas a general search for "car" indicates a desire for general information about cars
How can I use long-tail keywords in my content for a site? Using long-tail keywords can be done in a variety of ways. Typically, incorporating long-tail queries indicates that your users are searching for specific terms or asking certain questions related to your topic.
For example, if you are selling cars and have a large inventory, it would be wise to create a separate page for each specific car model, such as the "red ford f150," rather than just a generic "car" page. By doing so, Google is more likely to direct users to the specific page they are looking for. When selecting keywords, it is important to avoid duplicating or using overly similar terms to maintain clarity.
Additionally, you can enhance your use of long-tail keywords by including frequently asked questions pertaining to your product on your landing page. This approach helps address and answer common inquiries from potential customers directly in your content.
In conclusion, when looking for keywords, it is important to consider the main topic of your page. Determine which keyword you believe is most relevant and verify it using tools that provide keyword suggestions and search volumes. Select the keyword that is both highly relevant and has a high search volume, and place it strategically on your webpage. Lastly, do not neglect long-tail queries.
Achieving higher positions in search engine rankings and increased traffic are the result of using SEO keywords that are found through thorough quality keyword research.
The main thing is that a SEO specialist always has a reliable tool at his disposal, such as SEO keywords rank checker. And the result will immediately show itself. It’s enough to try all the advantages of the tool at work and it will be difficult to refuse such comfort.