How Much Does Facebook Reels Pay Per One Thousand Views?

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Gone are the days when there were creators only on YouTube. With the coming of short-form video platforms like TikTok, Instagram, and Facebook Reels, anyone can create 60-second videos and upload them for people to see. The best part is that like YouTube, creators can also monetise their Facebook Reels and earn money from it.

Many creators have started monetizing their reels and started earning from them already. The most asked question to these creators is how much does Facebook reels pay per 1000 views. If you upload reels on Facebook and want to know how much money you can make with 1000 views, then you are at the right place. 

In this article, we will talk about how much people can make from Facebook reels per 1000 views, how to be eligible for a Facebook reels bonus, and also how to optimize for more earnings. So read the whole article to know everything about earning with Facebook Reels. 

How much does Facebook Reels pay per 1000 views?

Facebook Reels pay $4-$10 per 1000 views to its creators. However, the rate depends on many factors. A creator who has an audience from Tier 3 countries might make less than someone from the USA or the UK. Also, a creator whose content revolves around Fintech will make more money than a creator who is in the entertainment niche. 

How much does Facebook Reels pay per 1000 views

On average Facebook creators earn anywhere from $0.01 to $0.05 per view. However, the ad rate is not fixed because Facebook or Meta has not disclosed the figures themselves. We are only guessing how much people make with 1000 views on their Facebook Reels. If you are a new creator, you should know that you can not make money as soon as you start making reels.

To make money from Facebook Reels, you need to be eligible for Facebook Reels Program. However, if you are not getting invited for the Facebook Reels Bonus, there are many other ways like Sponsorships, ad placement, etc to make money by utilizing your Facebook Reels reach which we will talk about later in this article.

What is Facebook Reels? 

Facebook Reels is a platform where users can upload short-form videos for entertainment or education. It was launched in 2020 on Instagram to compete with TikTok and integrated with Facebook a little later. With reels, any user can create a 60-second video and go viral. When Reels was launched, the video limit was 15 seconds only. Facebook Reels also has many additional features. 

With Reels, you can add music to your videos, add effects to them, and also edit them based on your needs. With Facebook Reels, you can also duet without the need for any additional apps.Short-form videos are so addictive to watch. People spend hours scrolling through Facebook Reels one after another. Reels Platform is beneficial as well. Brands are using Reels to promote their brands.

Also, some creators use it to educate others with a small video as well. Moreover, Facebook Reels can also be used to make money. Once a creator has got an audience, they can make money by uploading reels. According to several creators, Facebook Reels pay around $4-6 per 1000 views which is better than many other similar platforms. Creators can also collaborate with brands and promote them in their reels to make some extra bucks. 

How to monetize Facebook Reels? 

If you are new to Facebook Reels and don't know how to monetize Facebook Reels, then don't worry. In this section, we will tell you how to monetize your Facebook Reels and make money with them. 

Reels Play Bonus

The best way to make money from Facebook Reels is by joining Reels Play Bonus. Recently Facebook announced a creator fund of a billion dollars to incentivize creators who make good content and encourage them to keep making more content. This is an invite-only program where a creator will be invited by Meta to be able to make money with the reels they upload.

On average, Facebook reels pay $4 for 1000 views under the reel play bonus. Unfortunately, it is not very common to get invited to this program and creators from certain countries are only eligible. 

Facebook Ads

If you are not invited to the Reels Play Bonus Programme, don't worry, you can still make money from Reels. You can join the Facebook Partner Program and enable overlay banner ads or post-loop ads to make money. If you enable Overlay banner ads on your Reels, as your reel starts, a transparent ad banner will cover the bottom 25% of the screen. Make sure to plan your content accordingly. On the other hand, Post loop ads appear when a reel of a creator has looped. 

Facebook Ads

After the ad has appeared, the reel will start playing again. Facebook Ad Partner Program is very beneficial for people who want to make money from Facebook Reels. Facebook keeps a 45% share of the revenue generated and the creator gets a 55% revenue share. You need to be eligible to join the Facebook Partner Program. The eligibility criteria are mentioned below in this article. 

Sponsored Ads

Apart from Reels Play Bonus, and Facebook Ads, there is one more way to monetize your reels. If you have a good audience and a high engagement rate, brands in your category will reach out to you for sponsorship. Based on your reach on the platform, you can charge them to promote their products or brands in your video.

Brand partnership rates also depend on factors like audience size, account reach, audience location, category, etc. Sponsored content is the best way to make money from reels. Even if you are not invited to Reels Play Bonus and have been rejected from the Facebook Ad Partner Program, if you have a good number of followers and reach, you can monetize your reels.

Facebook Reels monetization eligibility criteria

As stated earlier, we can earn money from Facebook Reels via Reels Play Bonus, Facebook Ads, and sponsored promotions. To make money from Reels Bonus and Facebook Overlay and Post Loop Ads on your Reels, you need to be eligible to be invited to these programs. Here are the eligibility criteria to be invited to these programs:

Number of followers

You need to have at least 10,000 followers to be invited to the program and make money as a Facebook Reels Creator. 

Watch time

Make sure that your reels have received a minimum watch time of 60,000 minutes in 60 days. If your reels fail to do so, you wont be invited to monetize your reels.

Number of videos

To monetize your Facebook Reels and make around $4-10 per 1000 views, you need to have at least 5 videos on your page. 

Original content

Most creators are not invited to reel play bonus and are unable to monetize the reels because the content they post is not original. 

One should always publish original content to qualify for monetization. 

Compliance with policies

You must pass and remain compliant with Facebook's Partner Monetisation Policies and Content Monetisation Policies to be able to monetize your Facebook Reels. 

Age

Creators under the age of 18 are not eligible for the Facebook Reels Monetization. 

Location

Location

Not all countries are eligible for reel monetization. You can only monetise your videos if you are from any of these countries:

  • Argentina
  • Australia
  • Austria
  • Bangladesh
  • Belgium
  • Bolivia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • France
  • Germany
  • Guatemala
  • Honduras
  • Hong Kong
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Malaysia
  • Mexico
  • Morocco
  • New Zealand
  • Norway
  • Peru
  • Poland
  • Puerto Rico
  • Romania
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • The Netherlands
  • Philippines
  • Turkey
  • Saudi Arabia
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States

Any creator residing outside these countries won't be eligible for ads on reels. 

Factors that affect Ad rates for 1000 views

Facebook Reels pay $4-10 per 1000 views. Some people even get $1-2 for 1000 watches. There is a difference in earnings per 1000 views due to several factors. 

Factors that affect Ad rates for 1000 views

Some of them are mentioned below: 

Audience location

The location of your audience is one of the biggest factors in influencing how much you get paid for 1000 views on Reels. If your audience lives in a country that has a high cost of living i.e. United States of America, you will earn more. Whereas if the audience of your reel is from countries with a lower cost of living, i.e. Ghana or Nigeria, you will earn a lot less. 

Audience age

Age plays a big role in affecting how much Facebook reels pay you per 1000 views. If you have an audience with lesser purchasing power, i.e. kids or old people who do not buy online, your reels won't get high-paying ads and you will make less with 1000 views. On the other hand, if the audience has purchasing power, they will be targeted with high-paying ads and you will make more money.

Ad performance

The performance of the ad determines how much you make from a reel per 1000 views. If the ad that is shown on your reels performs better, then you will be able to make more money. However, if the ad is irrelevant to your audience, you will make less money. 

Engagement on your reels

The engagement on your reels is directly proportional to your earnings. If you have an audience that engages with your content regularly by liking a reel, sharing it, and commenting on it, there are high chance that you make more than $6 per 1000 views. Greater engagements also increase the chances of brand collaborations. 

Content you produce

Another factor that might affect your earnings per 1000 views is the niche you are in. Some niches might make you $10 for 1000 views and also niches that make you $1 for 1000 views. High-paying niches are Fintech, Health, Fitness, Gadgets, etc. If your reels are related to these topics, you can make money on the higher end. Whereas some of the low-paying niches are Food, Entertainment, Poems, etc. Reels related to these topics don't make much money.

How to increase Facebook Reel payment?

There are many things that you could do to increase the amount you get paid for 1000 views on your Facebook Reels. 

How to increase Facebook Reel payment

Some of those are:

Create high-quality content

As a creator, one should always aim to create videos with the highest quality as it attract the audience and also ads. Try to create longer and more engaging videos so that the audience retention rate is high. If the user engagement is high, your reels start to get high-paying ads. This will surely help to increase the revenue. 

Optimise videos for Ads

You need to optimize your videos so that you get the highest-paying ads. To optimize your videos for high-paying ads, create videos on topics that receive high-end ads. Also, the target audience should be from tier 1 countries. Along with that, use a CTA to ensure that the viewer clicks on ads to increase your profits from Facebook reels. 

Promote your videos

More reach means more revenue. If you want to increase your income, then you need to start promoting your videos. You can promote your videos by sharing them with friends, on different social media accounts, etc. Use hashtags to gain even more exposure. Use an attention-grabbing thumbnail and caption to reach more audiences and to make them click.

Collaboration with other creators

One of the best ways to gain visibility on social media is by collaborating with other creators in the same niche. This way, you will be known to their audience and if they have a larger following than you, and they like your content, they might even follow you. 

Work on trends

One of the easiest ways to increase revenue with Reels these days is to work on the latest trend. Since the algorithm pushes things that are in trend, you would gain even more visibility, might go viral and in turn your revenue will increase. You can also use trendy songs to gain a wider audience.

How much do other short form video platforms pay for 1000 views? 

As a content creator, you should not be limited to just one platform. Just like Facebook Reels, multiple short-form video platforms pay their creators for their videos. Here is how much you can make from different platforms for 1000 views. 

TikTok

Creating Powerful TikTok Video Ads To Boost Your Business Strategy

TikTok is the original short-form video platform. Facebook Reels came after this. According to a report, TikTok has a creator fund program to incentivize its creators. TikTok creators claim to make $3 per 1000 views on average. This is less when comparing this to Facebook Reels payment for 1000 views. However, since TikTok has a broader audience and the fresh content also goes viral due to its algorithm, creators make good money from TikTok videos. 

YouTube Shorts

After the launch of TikTok and Reels, YouTube also launched YouTube Shorts to compete with the short-form video platforms. Due to the large user base, YT shorts became famous in no time. It has around 1.5 billion monthly active users. YT Shorts also has a payment program to pay its creators. It pays $1-$3 for 1000 views. 

This is less than what you get on Facebook Reels for 1000 views. However, YT shorts are good for building an audience as it has more visibility. After you have built an audience, you can move to long-form YouTube videos that pay $25-30 per 1000 views.

Conclusion

As a content creator, Facebook Reels is a great way to make money as it is easy to build an audience on these short-form video platforms. All you need to do is create high-quality videos, optimize them for ads, and share them with others for more visibility.

For every 1000 views, Facebook Reels Pay $4-10 depending on the audience demography, niche, age, etc. We hope that after reading this article, you got all your answers related to Facebook Reels.

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