Instagram Hashtags Not Working: Why And How To Fix It


Have you ever tried to add a hashtag to your Instagram post, but it didn't work?

You're not alone. This happens all the time. Sometimes we're trying to do something cool and unique, which doesn't work. Other times, though, it's because of a problem with the app itself: Instagram hashtags need to be fixed.

If this has happened to you—or if it's happened to someone else who's tagged their post with your hashtag—we're here to help.

The great news is that there are workarounds for this aggravating issue, and we have some suggestions for how to resolve it.

Why aren't my hashtags showing up on instagram?

Have you ever wondered why your hashtags aren't showing up on Instagram?

Instagram Hashtags Not Working_ Why And How To Fix It

Instagram has a lot of rules about what is and isn't allowed on its platform. Still, the one that seems to be the most misunderstood by users is their guidelines regarding hashtags—specifically, how many hashtags are allowed in each post.

You're not alone. Many people have asked this question, and there are a lot of answers. Some of the most common reasons are:

  • Your hashtags are too specific
  • Your hashtags don't look like they belong in the post
  • You've used the same hashtag too many times in the past
  • You're trying to use hashtags for SEO or brand awareness, which doesn't work on Instagram
  • You're using a hashtag that's already taken by another account (or even multiple accounts)
  • Your hashtags are too long
  • You're not using any hashtags
  • You don't have enough followers

Instagram hashtag problem

Instagram is a great place to share photos of your life, but sometimes it can take time to find the right hashtag.

Of course, you want to be able to find your photos when people search for them, but you also don't want to be spamming people with hashtags that don't mean anything.

How do I find a good balance?

Let's look at some examples of what not to do on Instagram.

Don't use hashtags against Instagram's terms of service

This means you shouldn't use any profanity or slang words (or slang spellings of words). If you do, your account could be deleted, and your photos won't appear when people search for them.

The same goes for hashtags specific to a particular person or company. You can't use the name of an Instagram account in any way, including as a hashtag. This includes misspellings of names, too. 

If you use the name of an account, Instagram will think that you're trying to impersonate them. You'll get a warning, and then your account could be deleted in the future.

The same goes for any hashtags specific to certain companies or products.

It's okay if you have a brand-new account and have few followers, but once you start growing your following and gaining real engagement, you'll have to ensure that your posts are safe. 

Straightforward approach

To do this is to ensure that they are unique and do not contain hashtags or material from other accounts.

You should also avoid using any of the same hashtags that a company uses. For example, if you're trying to get noticed by Nike or Adidas and use their hashtag on your post, they're unlikely to notice it. 

Instead, try different ones that are relevant to your niche. It's always best to be original, but if you need help with this, it's okay to use some of the same hashtags as your competitors.

Just make sure you're using them for different reasons and contexts. For example, if Nike posts about their new running shoes, try using their hashtag on a post about fitness or sports instead. 

Remember that hashtags are not the only thing that matters in your Instagram marketing strategy

It would help if you also made your content appealing and exciting. A picture of an empty room with a hashtag won't get much attention, so try using some interesting filters or editing tools to spice up your images.

Why are my hashtags not working?

The short answer: because you're doing it wrong.

Why are my hashtags not working

There are a few reasons why your hashtags aren't working; we'll cover them all here! But first, let's talk about what makes a good hashtag. A good hashtag makes sense for your post and your audience. 

It should be easy to read and understand, and it should also be catchy enough that people will remember it when they see it in their feeds. 

You should also remember what content your audience expects from you—if you're posting about fashion, maybe use #ootd or #style; if you're talking about food, maybe use #foodie.

But even if your hashtags are perfect, there's still a chance they will work out differently than you want them to. Here are some frequent hashtag mistakes:

  • Trying too hard: If it looks like someone has tried too hard, chances are no one else will want to use it, either. Don't get too creative—a simple hashtag like #bts will work fine!
  • Too many characters: Remember that most social media platforms limit the number of characters you can use in a post. Twitter only allows for 140 characters; Instagram limits hashtags to 30. Use this as an opportunity to make sure that your hashtags are short and sweet, so you don't have any leftovers!
  • Not using them correctly: It's not enough to include hashtags at the end of your posts—they need to be used correctly, or else they won't help with SEO or social media rankings.

Your hashtags don’t work because you haven’t been posting consistently

Hashtags are a terrific method to attract more people to view your material, but they will only assist if you update regularly.

If you want to use hashtags as part of your marketing strategy, ensure you're posting regularly

If your posts are spaced out by days or weeks, people can only find them when they search for relevant tags. That means you need to take advantage of a huge opportunity to reach new customers and gain exposure for your brand.

Instead, try posting at least once daily—you can even post more frequently if it works with your schedule!

Then use hashtags on each post so that people who search for those tags will see them in their feed and click through to your website or landing page.

You can also use hashtags with other social media platforms like Facebook and Instagram.

For example, if you're posting about something on Facebook that relates to one of your hashtags, include it again in the caption field so that people who see it will be able to click through and see what else is going on in their feed related to what they were already looking at!

Your hashtags don’t work because you’re not checking your hashtag insights

Your hashtag only works if you're checking your hashtag insights. Hashtags are a terrific method to reach a larger audience and increase social media interaction, but if misused, they may be a good use of time and money.

Your hashtags don’t work because you’re not checking your hashtag insights

Furthermore, if you aren't checking the insights of your hashtags regularly, you might miss out on opportunities to grow your following and improve engagement with your content.

Here's how to check your hashtag insights:

  • Go to the analytics page for the social media platform that you're targeting with your hashtag.
  • Enter the hashtag's name into the search bar at the top of the page. For example, if you were trying to find out more about what posts people were sharing under #dogsofinstagram, you would type "#dogsofinstagram" into the search bar, and press enter.
  • Check out what posts are trending under your hashtag! You can also check out which users post most often under this hashtag by clicking on "users" or "top posts." This can give you insight into who might be worth reaching out to for an interview about their experience with dogs or tips for taking better photos of them!

So why should you check your hashtag insights? Because there are two simple reasons:

  • The first reason is that it will help you see what's working for other brands in the same space as yours. If you see many people using a particular hashtag, chances are good that that's a popular term people want to search for—so why not share it with them? If their audience is already searching for that term, then yours could also benefit from it!
  • The second reason is that knowing what's working can help you decide which hashtags to use as a marketing strategy. For example, if you see that a specific hashtag is trending and gaining momentum, then it's worth using that term in your next post to see if it's effective—and if not, then you can move on to another one! Again, these insights are valuable because they help you understand what people are looking for when searching online.

Your hashtags don’t work because you are choosing the wrong hashtags

Your hashtags don't work because you need to choose the right hashtags.

It's true. When trying to have your material viewed, the first step is to select the appropriate hashtags. But how do you know which ones are right?

Here's a quick guide:

  • Try trying various keywords and phrases related to your organization or product—these can help you discover what people are looking for concerning your offer so that when they come across your articles, they'll know exactly what they're viewing and why it matters.
  • Use a tool like Keyword Planner or Google Trends to see what other brands use as their hashtags (and where they rank), and then figure out whether those terms might be good for your business.
  • Look at trending topics on Twitter and Instagram—these are often good indicators of what people want from brands like yours and whether or not they're likely to respond positively when exposed to your content through those platforms specifically!
  • If all else fails, go with something obvious like "Our Company Name," "Our Product Name," etc., but be sure not to overuse this strategy. It can be tempting to go with something generic because it's easy, but doing so will make your brand seem like a faceless entity, not a human or authentic one.

Your hashtags don’t work because your audience lost interest in your content

Are you tired of your hashtags not working? Do you feel like your content doesn't resonate with your audience anymore? If so, we've got bad news for you: it's not the content.

Your hashtags don’t work because your audience lost interest in your content

It's the audience.

The reason people are losing interest in your content is that they've already seen it—and they've already clicked on it

So the only way to get a new audience is to create new content. And if you want them to click on that new content, you need to give them a reason to do so.

That's where hashtags come in! You can use hashtags when sharing your content to help people find it on social media and other platforms like blogs and forums—but only if they are relevant to what your audience is looking for at that moment in time.

The problem with using just any old hashtag is that it will only reach people who are already interested in what you're doing or talking about; it won't bring in new readers or viewers who weren't previously engaged by what you have online right now.

So how do we fix this problem?

  • First, we must ensure our branding is transparent and clear about what kind of content we're providing (intentionally or unintentionally). To attract new readers, we must ensure that every piece of material we publish is clear about the information it provides—so that people can decide whether or not they should care. 
  • We also need to ensure our hashtags are specific enough that people won't have any difficulty knowing what we're talking about when they see them listed in posts from other accounts (or even on their newsfeeds). 
  • Second, we must ensure that our hashtags aren't too restrictive. If we use a hashtag that only applies to one specific type of content, it will probably be ignored by anyone who doesn't read that type of content—and possibly even people who do read it! 
  • Finally, we need to ensure that our hashtags aren't too broad. If we use a hashtag that applies to all content on Instagram, it will probably be ignored by people who don't read our specific type of content—and possibly even people who do read it!

Wrapping up

So, there you have it. Instagram hashtags are an essential part of your social media marketing strategy.

They can help you reach more people and get more engagement, but if you're not using them correctly, they could be hurting your image instead of helping it.

This article has helped you grasp the ins and outs of Instagram hashtags so you can use them to their maximum potential.

If you have any questions or comments on the issue, please post them in the comments section below. We'd love to hear from you!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}