Have you ever tried to add a hashtag to your Instagram post, but it didn't work?
You're not alone. This happens all the time. Sometimes we're trying to do something cool and unique, which doesn't work. Other times, though, it's because of a problem with the app itself: Instagram hashtags need to be fixed.
If this has happened to you—or if it's happened to someone else who's tagged their post with your hashtag—we're here to help.
The great news is that there are workarounds for this aggravating issue, and we have some suggestions for how to resolve it.
Why aren't my hashtags showing up on instagram?
Have you ever wondered why your hashtags aren't showing up on Instagram?
Instagram has a lot of rules about what is and isn't allowed on its platform. Still, the one that seems to be the most misunderstood by users is their guidelines regarding hashtags—specifically, how many hashtags are allowed in each post.
You're not alone. Many people have asked this question, and there are a lot of answers. Some of the most common reasons are:
Instagram hashtag problem
Instagram is a great place to share photos of your life, but sometimes it can take time to find the right hashtag.
Of course, you want to be able to find your photos when people search for them, but you also don't want to be spamming people with hashtags that don't mean anything.
How do I find a good balance?
Let's look at some examples of what not to do on Instagram.
Don't use hashtags against Instagram's terms of service
This means you shouldn't use any profanity or slang words (or slang spellings of words). If you do, your account could be deleted, and your photos won't appear when people search for them.
The same goes for hashtags specific to a particular person or company. You can't use the name of an Instagram account in any way, including as a hashtag. This includes misspellings of names, too.
If you use the name of an account, Instagram will think that you're trying to impersonate them. You'll get a warning, and then your account could be deleted in the future.
The same goes for any hashtags specific to certain companies or products.
It's okay if you have a brand-new account and have few followers, but once you start growing your following and gaining real engagement, you'll have to ensure that your posts are safe.
Straightforward approach
To do this is to ensure that they are unique and do not contain hashtags or material from other accounts.
You should also avoid using any of the same hashtags that a company uses. For example, if you're trying to get noticed by Nike or Adidas and use their hashtag on your post, they're unlikely to notice it.
Instead, try different ones that are relevant to your niche. It's always best to be original, but if you need help with this, it's okay to use some of the same hashtags as your competitors.
Just make sure you're using them for different reasons and contexts. For example, if Nike posts about their new running shoes, try using their hashtag on a post about fitness or sports instead.
Remember that hashtags are not the only thing that matters in your Instagram marketing strategy.
It would help if you also made your content appealing and exciting. A picture of an empty room with a hashtag won't get much attention, so try using some interesting filters or editing tools to spice up your images.
Why are my hashtags not working?
The short answer: because you're doing it wrong.
There are a few reasons why your hashtags aren't working; we'll cover them all here! But first, let's talk about what makes a good hashtag. A good hashtag makes sense for your post and your audience.
It should be easy to read and understand, and it should also be catchy enough that people will remember it when they see it in their feeds.
You should also remember what content your audience expects from you—if you're posting about fashion, maybe use #ootd or #style; if you're talking about food, maybe use #foodie.
But even if your hashtags are perfect, there's still a chance they will work out differently than you want them to. Here are some frequent hashtag mistakes:
Your hashtags don’t work because you haven’t been posting consistently
Hashtags are a terrific method to attract more people to view your material, but they will only assist if you update regularly.
If you want to use hashtags as part of your marketing strategy, ensure you're posting regularly.
If your posts are spaced out by days or weeks, people can only find them when they search for relevant tags. That means you need to take advantage of a huge opportunity to reach new customers and gain exposure for your brand.
Instead, try posting at least once daily—you can even post more frequently if it works with your schedule!
Then use hashtags on each post so that people who search for those tags will see them in their feed and click through to your website or landing page.
You can also use hashtags with other social media platforms like Facebook and Instagram.
For example, if you're posting about something on Facebook that relates to one of your hashtags, include it again in the caption field so that people who see it will be able to click through and see what else is going on in their feed related to what they were already looking at!
Your hashtags don’t work because you’re not checking your hashtag insights
Your hashtag only works if you're checking your hashtag insights. Hashtags are a terrific method to reach a larger audience and increase social media interaction, but if misused, they may be a good use of time and money.
Furthermore, if you aren't checking the insights of your hashtags regularly, you might miss out on opportunities to grow your following and improve engagement with your content.
Here's how to check your hashtag insights:
So why should you check your hashtag insights? Because there are two simple reasons:
Your hashtags don’t work because you are choosing the wrong hashtags
Your hashtags don't work because you need to choose the right hashtags.
It's true. When trying to have your material viewed, the first step is to select the appropriate hashtags. But how do you know which ones are right?
Here's a quick guide:
Your hashtags don’t work because your audience lost interest in your content
Are you tired of your hashtags not working? Do you feel like your content doesn't resonate with your audience anymore? If so, we've got bad news for you: it's not the content.
It's the audience.
The reason people are losing interest in your content is that they've already seen it—and they've already clicked on it.
So the only way to get a new audience is to create new content. And if you want them to click on that new content, you need to give them a reason to do so.
That's where hashtags come in! You can use hashtags when sharing your content to help people find it on social media and other platforms like blogs and forums—but only if they are relevant to what your audience is looking for at that moment in time.
The problem with using just any old hashtag is that it will only reach people who are already interested in what you're doing or talking about; it won't bring in new readers or viewers who weren't previously engaged by what you have online right now.
So how do we fix this problem?
Wrapping up
So, there you have it. Instagram hashtags are an essential part of your social media marketing strategy.
They can help you reach more people and get more engagement, but if you're not using them correctly, they could be hurting your image instead of helping it.
This article has helped you grasp the ins and outs of Instagram hashtags so you can use them to their maximum potential.
If you have any questions or comments on the issue, please post them in the comments section below. We'd love to hear from you!