When it comes to cold email outreach, having the ability to accomplish a successful campaign at scale requires more than just having a good message.
You also need the right infrastructure to set yourself up for success.
A good cold email tool should be able to manage deliverability, coordinate across teams, and extract insights from massive datasets.
This article introduces six of the best cold email platforms for sending at scale.
It doesn’t matter if you’re a sales leader, a sales development manager, or an agency owner with a multitude of clients; these tools have been designed to handle outreach at a high volume without compromising on deliverability or your team’s performance.
What ‘scale’ means in cold email
Anyone who works in marketing and outreach knows that scaling your campaign is the goal.
There are a lot of potential issues with trying to scale too fast, too clumsily, or without the right tools.
Scaling is also about more than just sending a higher number of emails.
To successfully scale your outreach, you need to accomplish a few other things:
- Inbox rotation to help you avoid your messages falling into spam traps
- Domain warm-up and health monitoring
- Detailed reporting across campaigns so you can keep an eye on what works
- Collaboration tools for managing teams and granting or revoking permissions
- Multiple sender accounts so you can diversify your outreach
The nice thing is that a good cold email tool can make all of this a lot simpler for you!
Six best cold email outreach tools
We’ve ventured into the world of cold email outreach tools and come up with six of the best cold email software for you.
These six tools are all able to personalize your messaging, recognize and repeat what is successful across your campaign, keep your emails in a priority position, and integrate with the programs you use.
While your ideal tool will be influenced by a lot of different factors, any of these six tools will be useful in helping you scale.
1. Instantly.ai
Instantly comes in at the top of the list because it’s essentially built for scale.
Instantly gives you an unlimited number of sending accounts, which means it can handle your campaign no matter how much you grow it.
While other tool options might be limited, Instantly can handle tens of thousands of messages with no issue.
It isn’t all about volume, though. Instantly also happens to check every box on our list of the features you need.
Automated warmup and bounce protection make sure your messages show up where they’ll be seen, and the built-in analytics dashboard is great for a team approach.
2. Outreach
If you need a heavyweight in the sales engagement space, Outreach is worth looking into.
This tool is designed for enterprise sales teams, which means it offers complex cadences and multichannel outreach.
This includes phone and LinkedIn automation on top of cold email functionality.
Add to that a focus on analytics, metrics for team performance, and CRM integrations and you have a good all-around product.
This is especially good if you’re managing a sales and development team that’s on the larger side, especially in terms of helping to align with compliance needs at scale.
3. Yesware
If robust isn’t what you need, then you may find Yesware more to your liking.
This is a tool meant to integrate with common platforms you already use, like Gmail and Outlook.
With a focus on seamless integration, it allows you to scale without needing to put time into learning new technology to do so.
The integration is seamless, which enables reps to scale outreach directly from their inboxes.
You can help sales teams stay efficient using features like team templates, engagement tracking, and other integration options - all while staying inside a familiar platform.
4. Snov.io
Snov.io is a platform that gives you a combination of lead generation and email outreach.
This can be a great time saver by cutting your work in half, especially if you’re just starting the prospecting process.
It isn’t just for start-ups, though; it's also great at scale when you want to run end-to-end outreach without juggling multiple tools.
This tool also features automated email sequences, drip campaigns, and tracking to streamline your workflow.
You’re getting a lot of bang for your buck, especially considering one of the biggest selling points for growing teams may be the flexible pricing.
5. Apollo.io
With Apollo, you get access to a large B2B contact database.
You can combine this data with the cold outreach tools and the CRM features that the platform offers. This includes high-volume emailing, contact filtering, and automation.
This one is great for a team that does heavy outbound and needs that built-in prospecting on a bigger scale.
There can sometimes be friction between the lead generation process and the actual sales phase, and Apollo is one of the tools that can help ease that.
6. Klenty
Klenty is designed to be used by an outbound sales team that wants to automate outreach across email, phone, and LinkedIn.
It has powerful scheduling features, reply detection technology, and CRM syncing. With Klenty, SDRs can manage large pipelines without sacrificing personalization.
If you use HubSpot or Pipedrive, you especially want to give this one some consideration.
Conclusion
Sending cold emails at scale requires more than just writing up an email template.
To be successful, you need infrastructure that can support your entire cold email outreach campaign from start to finish.
What does this mean? It means you need to find tools that offer you features like team performance tracking, inbox rotation, domain warming, and regulation compliance.
All six of these tools are built to perform, but Instantly stands out as the best all-around cold email tool.