Mobile marketing trends are soaring. If you're not on board, you're missing out on a whole world of potential with thumb-scrolling and app-tapping. However, retaining user interest and engagement can prove challenging in the mobile space. Attention spans are shorter, and consumers have increasingly specific demands.
To stay ahead of the curve, we have selected six mobile marketing trends, insights, and best practices. Staying updated on these trends is vital for building a robust digital presence and maintaining competitiveness. These marketing forecasts for 2024 offer valuable insights and opportunities for reaching and engaging with your target audience.
The most important mobile marketing software trends for 2024
#1 Mobile livestreaming
One of the key trends in mobile marketing is the use of streaming video ads, which provide brands with an unparalleled opportunity to connect with their target audience in real-time on mobile devices.
Streaming ads offer immediacy and authenticity through live-streamed content on mobile apps, fostering high user engagement. Brands can showcase products, share behind-the-scenes glimpses, and directly interact with customers via their mobile phones.
#2 High requirements for privacy
Everyone is talking about it. However, discussions surrounding this topic have evolved, emphasizing the importance of privacy not only as an ethical choice but also as a strategic necessity for marketers.
Mobile users are increasingly hearing about hacked accounts and the collection of personal information, and their anxiety naturally increases. Demand for privacy protection is highlighted by the introduction of Google's rollout of the Privacy Sandbox and Apple's additional steps towards privacy.
In the field of marketing, data collection is important and cannot be done without it, but there are some boundaries that it is better not to cross. App developers must proactively address these challenges to mitigate the impact on ad revenue by seeking new optimization methods.
If you don't pay enough attention to privacy, ask for too many permissions and collect user data, the number of app uninstalls will increase. There are now cleaner apps that allow you to delete unnecessary data in a couple of touches. You too can use the Apple Cleaner app as it helps in cleaning your device quickly.
First of all, a phone cleaner removes duplicate photos and offers a choice to remove applications. But this phone app has valuable additional features, like video compression and a secret partition for storing data.
#3 Voice search growth
Voice search optimization has become increasingly significant in marketing strategies due to the rising relevance of key voice search statistics. A study discovered that consumers express interest in using voice technology to prevent germ exposure or contamination.
Additionally, another study reveals that 72.9% of individuals utilize voice assistants to inquire about symptoms of illness. Notably, 45.9% leverage these assistants to acquire medical information (Voicebot.ai, 2020).
Even prior to the COVID-19 pandemic, a significant 71% of consumers demonstrated a preference for voice technology over typing when conducting online searches (PWC, 2018). Furthermore, the majority (86%) stated that they intend to either maintain or increase their usage of voice assistants in the future (PWC, 2018).
Considering these findings, it is evident that marketers who optimize for voice search gain a competitive edge in the realm of mobile marketing.
#4 Social media influencers
Social media influencers still hold significant sway in the realm of digital and mobile gaming and marketing. Brands are teaming up with influencers to enhance their reach and forge genuine connections with audiences on mobile apps like TikTok and Instagram, utilizing mobile influencer marketing.
Mobile customers can employ social media shoppable posts for their preferred brands through the power of influencer marketing. As social media platforms and mobile marketing trends progress, incorporating influencer marketing into mobile strategies becomes more and more crucial for achieving brand success.
#5 Consumers prefer video
Attention spans are decreasing; gone are the days of waiting for your favorite TV show to air. Mobile video remains a top trend, with over 90% of video views happening on mobile devices.
Create and upload mobile-friendly, visually appealing videos to platforms like YouTube, Instagram, TikTok, and Snapchat. Capture the attention of mobile users with concise content. Long-form videos can also delve into specific topics in-depth.
#6 Focus on user-generated content
UGC, also known as User-generated Content, is not only a prevailing trend in mobile marketing but also a prominent digital marketing approach that proves effective across social, influencer and email marketing campaigns.
With UGC, the consumers themselves become the true stars, rather than the content creators. To fully harness the potential of UGC, it is encouraged to motivate your target audience to generate and distribute content that is associated with your brand. By creating branded hashtags and conducting user-generated content contests, you can actively engage your mobile audience.
The rise of M-commerce, AR, video, UGC, and voice search has brought about new opportunities to connect with and engage customers in innovative ways. You can now reach customers through convenient and immersive shopping experiences offered by M-commerce and AR, ultimately fostering loyalty and driving sales. Moreover, video enables you to capture and hold customers' attention.
It is crucial to remember that mobile marketing revolves around the user. Users expect authentic, convenient, and user-friendly content that meets them on their terms. As a mobile marketer in 2024, leverage these new mobile marketing trends to enhance overall marketing performance and achieve success.