Launching A Crypto Business In 2024: A Step-By-Step Guide


425 million individuals own crypto, yet approximately 88,000 of them own over $1 million worth of digital currencies. Statista projected revenue figures in the industry to hit $51 billion by the end of 2024.

These figures guarantee there is money to be made in the cryptocurrency industry, but to make good profits, users may have to go a step further and build a business. This article will teach you the necessary steps for starting a crypto business in 2024.

The term “cryptocurrency” denotes a digital payment currency based on advanced encryption algorithms. By implementing encryption, a cryptocurrency can function both as a virtual accounting system and as a payment currency.

One of our biggest inspirations behind building an excellent crypto business is RollerCoin, an innovative gaming platform that allows players to accumulate enough mining power to run a virtual crypto mining business. The more games you play, the more your mining power and the more money you make. 

Spot a business opportunity

crypto in 2024

Identify and hone your idea

You should study existing cryptocurrency offerings and businesses to identify opportunities to fill, for example, whether your local or regional market is missing a crypto payments business focusing on the real estate industry. This could be your time to pursue the idea and evaluate the feasibility of enabling real estate ventures that intend to use cryptocurrency for business.

Brainstorm a business name

Choosing a name may seem like the smallest task when forming a business, but it’s also one of the most significant components. A business name is the official identity of your business; it encapsulates your mission, objectives, and services. 

Good business names must not necessarily be short, but they need to be memorable. Furthermore, remember to pick a name whose domain name is available. 

Conduct market research

Market research will equip you with information about the market, idea valuation, growth opportunities, business models, and monetization avenues. 

In addition, this first step will shed light on what a crypto business is, how to execute an idea from start to MVP, and how to attract your target customers.

There are many opportunities to explore in the crypto market; however, it’s important to decide what business model you are building on, whether your business will be B2B, B2C, or both. The majority of cryptocurrency companies provide blockchain-related products, services, or consultancy. 

Craft a business plan

There are innumerable articles claiming business plans are irrelevant or dead. While not everyone agrees to that, we believe a business plan is necessary for Web3 so that founders can stick to their fundamentals. The cryptocurrency industry is extremely noisy and volatile, hence requiring the laser focus of a hawk and the adaptability of a tardigrade. 

Risk mitigation through contingency planning

Additionally, the business plan will come in handy when formulating your execution strategy and raising funds from investors/lenders. It is worth noting that some crypto ventures will require more than a business plan in terms of documentation, name them, whitepapers, technical documentation, litepapers, and so on. 

While most of these are not mandatory while starting, the business could reach a point where you will need them. Meanwhile, writing a business plan is enough to communicate with financiers and stakeholders, make sound decisions, and identify potential weaknesses. 

Lay the foundation

In laying the foundation of your new crypto business, consider the regulatory environment around your idea, evaluate market trends, and identify the right technical infrastructure to build your product or service

It is at this point that you also develop your business model that describes how you will obtain money from your business. If you are planning to hire a team, this is also the point where you define the skill sets you are looking for and draw the roles each team player will perform.

Some of the experts you might have to look for include blockchain developers, business development experts, and designers. 

You also do not have to reinvent the wheel by building your own blockchain since it’s possible to host your product on any existing infrastructure. 

This is as long as it fits your needs. Hence, remember to pick a suitable blockchain infrastructure to build your idea when laying out the foundation of your crypto business. Important considerations for picking technical infrastructure include security, scalability, and performance.

Build the MVP

A Minimum Viable Product (MVP) is the simplest version of a product for demonstrating core features and functionalities so that entrepreneurs can test their ideas, gather feedback, and/or attract financing. In crypto, building an MVP as part of your business development is vital to gain traction, win credibility, and establish the feasibility of your concept. 

crypto chart

Since you already picked a suitable technical infrastructure and a team, you should now collaborate closely with your team to build and refine your concept into an MVP.

Some of the components you might be building in this phase include smart contracts, front-end and back-end functionalities, and implementing security measures. Before deploying the product, it’s also important to test and fix any vulnerabilities. 

Once you deploy the live MVP, collect feedback from early users and iterate based on their feedback and suggestions. Since the MVP was just a basic version of your concept, you will need to continuously improve it, add more features, and improve its performance.

Marketing and user acquisition for your product

If you have built a good product, it’s time for the world to know about it. The tips below will assist with crypto market development. 

Craft a comprehensive marketing strategy that will create awareness for your product and attract new users. Leverage the power of social media, community building, content marketing, influencers, and SEO. Moreover, you can hire the services of a blockchain marketing agency, which will help you target the right people with your advertisement.

An industry practice in the crypto business is building community and offering incentives. Some of the incentives to implement to entice new users include referral bonuses, discounts on transaction fees, exclusive promotions, and token airdrops.

Explore traditional marketing methods

Crypto users also value an engaging community where they build better and deeper relationships with like-minded people, hence, building a community and engaging with the audience fosters strong trust and brand loyalty. 

Operations and scaling

Operations involves managing the efficiency of a business from marketing to finance and production. Deploying profitable solutions or products in Web3 involves a lot of behind-the-scenes work. Operational tasks might involve attending board meetings, budgeting, procurement of supplies, attending Web3-related events, and customer support.

When building a cryptocurrency business, entrepreneurs must keep these operations in mind. In 2024, managers are implementing technology and productivity tools to increase efficiency in their business operations. The advantages of these tools are enhancing output, reducing operational costs, and significantly boosting revenue. 

When conducting business operations, entrepreneurs must also consider the latest industry trends and developments. This will ensure that production considers changing regulations and is adaptive to changing consumer tastes. 

Staying up-to-date with industry trends is also valuable when scaling a crypto business. Alongside building features that are relevant to your users, it’s also important to personalize features based on geographical demographics. 

You will notice that whilst you scale into more geographical regions, users in different countries might want different payment methods. Paying attention to such needs is vital when scaling your crypto business in 2024. 

Financing your business

There are multiple approaches for financing a crypto business, including:

  • Business loans
  • Initial Token Offerings
  • Contributions from friends and family
  • Grants
  • Venture Capital

The choice of these financing avenues depends on the direction in which you plan to steer your company. With venture capital, one might have to give up a significant amount of control to VC partners.

finance your business

A grant, on the other hand, comes with some flexibility to run the business your way but with the acknowledgment that a grant is, in no way, free money. An initial token/coin offering is the standard method of raising funds in the cryptocurrency industry. The business launches a token and sells it to the public through an ICO event.

Hence, invest time in learning about various payment technologies, blockchains, smart contracts, and the underlying principles of running a crypto business.


Once you execute the above steps of starting a cryptocurrency business, you are definitely going to have a running venture. As time goes on, you will realize the need for several tweaks to your initial idea. Of course, you will make a few mistakes and tackle several challenges, but at the end of the road, sticking to the fundamentals will help your business become successful.

Many founders fail at executing their plans to the book, while others get mixed up and forget why they started in the first place. After all, the cryptocurrency market is rapidly volatile, with new things happening at the same time. Hence, without a sober mind and a solid master plan, it is easy to get lost on the track. 

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