If you're a blogger aspiring to become one, you know how important it is to choose a profitable niche with low competition.
However, deciding on the right niche can take time and effort, especially with so many options out there. That's why I've put together a list of the 14 most profitable blogging niches with low competition.
These niches have proven to be lucrative for many bloggers and offer opportunities for growth and success.
List of the 14 most profitable blogging niches with low competition
Finding a niche you're passionate about is crucial for long-term success as a blogger. So with that in mind, let's get to the list!
Niche #1: personal finance
As someone passionate about personal finance, this is definitely one of the most profitable blog niches with low competition. There are so many audiences out there who are struggling to manage their money and could benefit from helpful tips, resources, and advice.
From budgeting and saving to investing and paying off debt, there are endless topics to cover in the personal finance niche.
I also think this niche has a lot of potential for growth because it's evergreen - people will always need help with their finances. Plus, fewer big players dominate this space, so it's an excellent opportunity for new bloggers to carve out their own niche and build a loyal audience.
Niche #2: health and wellness
There is an increasing demand for information on how to live a healthy lifestyle, and people are willing to pay for quality content to help them achieve their goals. From diet and exercise to mental health and self-care, many sub-topics exist to explore in the health and wellness niche.
As someone who values health and wellness, I believe this is one of the blog niches that make money. While there are certainly some big players in this space, there is still room for new bloggers to differentiate themselves and offer unique perspectives and approaches. For instance, delving into the discussion of emerging health solutions such as semaglutide pills or injections could provide your audience with valuable insights into cutting-edge methods of maintaining a healthy lifestyle.
Niche #3: DIY and home improvement
DIY and home improvement are both popular trends, so I believe this is an underdeveloped niche with plenty of room for growth. People are looking for information on how to tackle home improvement projects, whether it's for aesthetics, functionality, or value.
From renovations and repairs to decor and organization, there are endless topics to cover in the DIY and home improvement niche.
The home improvement market is growing because consumers are always on the hunt for hacks to make their homes more comfortable and beautiful. While there are certainly some big players in this space, there is still room for new bloggers to differentiate themselves and offer unique perspectives and approaches.
This can be especially true if you have a specific area of expertise or focus, such as eco-friendly or budget-friendly home improvements.
Niche #4: travel
I love to travel. I think it's the best way to learn more about the world and yourself, and I think that's why so many people are interested in blogging about it.
Travel is an excellent option if you're looking for a lucrative blogging niche. With the number of people interested in experiencing new cultures and places increasing every year, there's a massive audience for your content. And even if you don't have any traveling experience, you can still write about it from an educational perspective.
For example, you could write about travel hacks (like how to get cheaper flights or where you can find cheap accommodations), or you could focus on a particular type of travel (such as hiking or road trips). You could also talk about packing tips, what to pack for kids, or how to stay safe on your trip.
Niche #5: food and cooking
Food and cooking are the way to go if you're looking for a blogging niche with low competition and much potential.
Suppose you need clarification on what food-related content you want to write about. Start by thinking about what kind of recipes or cooking advice would help people in your life. For example, your mother has been trying to cut back on carbs and eat more vegetables, but she needs to figure out where to start.
Or maybe your brother is always having trouble making his lunches look as fun as they are delicious. Don't be afraid to get personal!
You could also take a different approach: instead of writing about recipes or advice directly, write about how you make your favorite meals or drinks. You can do this by sharing photos and written instructions—people love watching videos (and even reading stories) about other people's experiences!
There are many possibilities for cooking content out there, so no matter what kind of foodie you are (or want to become), there's something for everyone here!
Niche #6: parenting and family
There are lots of moms and dads out there who are seeking information, support, and community as they ride the roller coaster ride of raising a family.
From pregnancy and childbirth to child development and discipline, there are numerous topics to cover in the parenting and family niche. I believe this niche has much potential for growth because families always seek new ways to improve relationships and create a positive home life.
Although many bloggers cover similar topics, it's still possible for writers to stand out from the crowd by offering something different. This can be especially true if you have a specific area of expertise or focus, such as multicultural parenting or parenting with special needs.
For those passionate about helping others, the field of family therapy is a great way to make a real difference in someone else's daily routine.
Niche #7: beauty and fashion
I'm a massive fan of beauty and fashion blogs. Not only do they make me feel good about my own style, but they also give me inspiration for what to wear, how to do my makeup, and how to care for my hair.
I've noticed that there are tons of beauty and fashion bloggers out there—and not just in the US! Many international blogs are dedicated to this topic, showing that it's a profitable niche with low competition.
Many people think that because so many bloggers are already covering this topic, it's not worth starting a blog. But I beg to differ! Every year, millions of people start new blogs and spend most of their time figuring out what niche they should focus on. Then, they spend hours looking at other blogs in their niche, trying to learn from them or see what topics they cover.
You can be one step ahead by choosing an already-popular niche with low competition—and then adding your own unique twist!
Niche #8: gardening and outdoor living
Gardening and outdoor living are two niches with low competition but high profitability. These niches have a lot of potential for growth because people are always looking for new ways to improve their gardening and outdoor living experience.
For example, a gardening blog can be profitable if you write about growing your plants using organic methods or focus on landscaping and home improvement.
For example, a blog about gardening would be helpful to someone interested in creating an edible garden in their backyard. They would be able to find information on how to plant vegetables, herbs, fruits, and berries that are easy to grow in their area.
They could also find tips on maintaining the plants throughout the year, so they don't die or become diseased during winter.
Niche #9: tech and gadgets
As a tech enthusiast, this is an area with lots of demand for products and little competition.
People are looking for information on the latest and greatest technology and how to get the most out of their gadgets. There are endless topics to cover in the tech and gadgets niche, from smartphones and laptops to smart home devices and gaming systems.
The possibilities for growth in this market are enormous since technology is constantly evolving, and consumers always want to be on top of their game. Although there are many established blogs in this field, bloggers can still carve out niches for themselves by offering original content with a personal perspective.
If you have a specific field of expertise or focus – primarily if that passion drives your career path – consider building an audience there.
Niche #10: pet care
Pet care is an excellent niche for bloggers who love animals. If you love dogs, cats, or any other animal, you can find a way to make money from your passion.
Pet care is also a great niche because it's one that people are always going to need. Even if they don't want to take care of their own pet, they're always going to want to help others who do!
Of course, the competition in pet care is low. So many people are out there wondering if pet insurance is worth it, seeking information on how to take care of their pets and what food they should eat. With so many people looking for this information online, it's easy for you to get noticed by them if you know what you're doing!
Niche #11: personal development and self-improvement
Personal development is one of the most profitable niches in blogging. It's also one of the easiest to succeed in because it's easy to write about almost anything—it's just about you, after all. Moreover, you're not writing about something other people have already said, so there's no competition.
And if you can give your readers something that helps them improve themselves, that's pretty much how you get them hooked on your blog!
Why do people love personal development blogs? Because everyone wants to feel like they're growing and improving themselves. We want our lives to be better than they were yesterday, and we want them to be better than they were last year. We want our mindsets and habits to be better than last month.
And we want other people around us to see us as compassionate, kind human beings trying their best every day at this whole being-a-good-person thing.
The trick is figuring out how YOU can help your readers do these things!
Niche #12: online education and e-learning
Online education and e-learning are one of the most profitable niches on the internet. There are tons of people looking to learn new skills, and they're willing to pay for it.
There are many ways to earn a profit with online education: you can create a video course using a free video maker tool and sell access to it or create a course that costs money but gives students access to free materials. You can also make money by selling products that help students learn—for example, textbooks or other study materials.
Online education is a great niche because it's easy to start: you don't need formal training or certification, just an idea for a course and some time (and maybe some money) to buy equipment like recording equipment or video editing software.
Niche #13: outdoor adventure and nature
If you're planning to start a blog that can make you money, I'll tell you a little secret: outdoor adventure and nature are perfect choices.
The reason is simple: it's low competition.
There are indeed lots of outdoor adventurers out there, but only some have the means or interest to write about their travels. If you're willing to work hard, there's plenty of room for your voice and content to shine through.
This niche also has much potential for growth because this niche can take it in many different directions. For example, you can write about those things if you love hiking, camping, and skiing. On the other hand, if you're more into bird-watching and biking through forests, then go ahead!
Niche #14: sustainable living and eco-friendliness
If you're looking for a niche with low competition and high-profit potential, sustainable living and eco-friendliness are some of the best options.
Sustainable living is all about making your life more environmentally friendly. This could include reducing your carbon footprint, composting, recycling, or even going vegetarian or vegan.
In this niche, you'd likely be writing about ways to reduce your eco-footprint and become greener while still staying stylish—which is excellent news for anyone who wants to live sustainably but still wants to look good.
Eco-friendly products like bamboo toothbrushes, reusable bags, and natural cosmetics are becoming more popular daily—and people are willing to spend money on them! As more people become aware of how we can reduce our environmental impact through simple changes in our daily lives (or even just by being mindful of our purchases), this niche has vast growth potential.
How to research and evaluate blogging niche ideas
As a blogger, it's essential to thoroughly research and evaluate potential blogging niche ideas to ensure that you choose one that is both profitable and has low competition.
Here are some tips I've found helpful when researching and evaluating niches:
By following these tips and doing your due diligence, you can find a niche that aligns with your interests and goals and has the potential for long-term success as a blogger.
Choosing a profitable niche with low competition is crucial for the success of your blog. By targeting a niche in demand and with room for growth, you can increase your chances of success and build a loyal audience. The 14 most profitable blog niche ideas with low competition outlined in this article are just a few examples of the many blog niches that make money.
From personal finance to the gardening niches discussed, do thorough research and choose a niche that aligns with your interests and goals for the best chance of success. Good luck!