Real Estate Best SEO Practices For 2024


Considering how competitive the real estate industry is, leveraging SEO can help enhance your site's visibility on SERPs while attracting prospective clients. High SERP rankings help give your real estate business more authority and credibility. When prospects see your real estate website appearing among the top SERPs, they consider your company reputable and reliable.

High rankings also lead to more web traffic, increasing the chances of generating more leads and conversions. Using the right real estate SEO strategies can help propel your business to new heights while increasing revenue. In this article, we’ve outlined eight real estate best SEO practices for 2024.

Optimize for local SEO

Local SEO helps optimize your online presence so your site ranks high in local SERPs. Optimizing for local SEO connects you with those likely to be more interested in your business within your locality, leading to top-quality leads and better conversion chances. 

With the help of explicit local keywords that mention geographical identifiers, potential customers can find you easily when looking for offerings like yours. For instance, if your company buys homes for cash in Cordova, keywords like "we buy houses Cordova" can help connect you with prospects in that area.

To make the most of local real estate SEO, consider:

  • Optimizing your GMB listing
  • Focusing on local keyword research
  • Creating and optimizing location-specific content
  • Getting listed on real estate websites and local directories

Understand and optimize for search intent

User intent or search intent is a user's primary objective when typing queries into search engines. It’s vital because search engines want to provide users with the information most relevant to their searches.

Understand and optimize for search intent

Understanding user intent and ensuring your content aligns with it is vital for real estate because it:

  • Raises web traffic
  • Results in more qualified leads
  • Lowers bounce rates
  • Broadens audience reach

To optimize for search intent, consider:

  • Identifying the intent behind every search query relevant to your real estate business
  • Producing content that matches the user intent
  • Optimizing meta descriptions and title tags to make them relevant to search queries

Publish valuable content

Quality content, including social media posts, videos, blog posts, and more, is vital for users and search engines. Publishing high-value, informative content on your real estate website makes it engaging while raising the possibility of ranking high in SERPs. With premium quality content, you can keep readers engaged and build trust with them.

This content should have several primary features that make it stand out, including:

  • Relevance: High-value content should align with your reader’s interests and needs
  • Clarity: Users should find your content easy to read and understand. Ensure the content is well-structured and the language used is simple
  • Accuracy: Premium content is based on research and facts. So, ensure the information provided in your content is up-to-date and accurate
  • Engagement: Top-quality content should engage readers while keeping them interested

There’s a variety of content you can create to make the most of this strategy. Your content can range from blog post entries and visually compelling infographics to educational videos. Update your site content regularly to remain current and offer a great user experience. With an up-to-date website, you can keep visitors engaged and boost your SERP rankings. 

Prioritize technical SEO

Technical SEO optimizes your real estate website’s infrastructure to make it easier for search engines to crawl and index it.  It fine-tunes a site’s technical elements to optimize its performance search engine rankings.

Technical SEO deals with every component that makes your site:

  • Mobile friendly
  • Fast
  • User-friendly
  • Easy to navigate
  • Functional

If your website is fully optimized, implementing technical SEO can help increase the possibility of generating more organic traffic. With a technical SEO audit, you can identify all your site’s technical concerns and get an SEO specialist to address them.

To conduct an in-depth technical SEO audit to ensure your site is primed for improved search engine performance, consider doing the following:

  • Site crawling analysis
  • Website speed evaluation
  • Crawling and indexing review
  • Mobile-friendliness check
  • Internal linking and site structure review
  • Duplicate content analysis
  • Meta tag evaluation
  • Site security check

Choose the right keywords

In today's digital era, prospective home buyers often begin their search online when looking for their dream home. This implies that it's vital for real estate professionals to build a robust online presence via optimized property listings that rank high on SERPs. 

Choose the right keywords

Using the right keywords is one of the most essential factors that can break or make your listing successful. These keywords are phrases/ words that search engines use to analyze and categorize content. Once users enter search queries into a search engine, they'll find content with phrases or words that align with those search queries.

If your listings contain relevant, descriptive keywords, they will likely appear in potential buyers' search results when looking for homes with your particular features. Incorporating the right phrases and words into your listings' titles and descriptions boosts the possibility of ranking high on SERPs and enticing prospects looking for properties like yours.

To choose the right keywords for your listings, consider:

  • Conducting keyword research: This will help you identify the terms and phrases buyers use to find homes like yours. With tools such as Google Keyword Planner, you can study search volumes plus competition levels for every potential keyword
  • Focusing on local keywords: These are very crucial for real estate listings because buyers look for properties in particular locations
  • Leveraging long-tail keywords: These are longer and more specific keywords that help you target your niche audience more effectively. Adding long-tail keywords to your listing boosts your chances of getting to buyers looking for unique property locations or features

Build backlinks

Backlinks significantly impact how search engines like Google determine a site's reliability. The more organic quality backlinks your site builds, the more authoritative it becomes and the more likely search engines will see it as a valuable information source, resulting in higher rankings on SERPs. Quality backlinks are vital for real estate professionals because they help enhance their online visibility.

Build backlinks

A strong backlink profile can help boost referral traffic from other websites, which can result in more quality leads. To create a solid backlink profile and raise your search engine rankings, it's vital to concentrate on creating quality links from trustworthy sites in the industry. 

Some of the best practices for building a solid backlink profile include:

  • Publishing valuable content
  • Outreach efforts to connect with other authoritative site owners in real estate
  • Expanding your backlink profile: Avoid depending heavily on one particular kind of backlink and diversify your backlink profile to boost your chances of ranking high
  • Adding anchor texts in backlinks

Don't forget to monitor your backlink portfolio regularly to remove spammy or low-quality backlinks that can hurt your site's reputation and cause your rankings to drop.

Create compelling SEO website titles and meta descriptions

Well-written meta descriptions and title tags help your real estate site rank high on SERPs, driving more traffic. They also improve click-through rates while helping attract more qualified leads. SEO titles are what prospective buyers see first when looking for properties online. When creating real estate SEO titles, add relevant keywords that prospects will likely apply when looking for properties.

For instance, if you focus on Tiny Houses for sale in a specific area, your SEO title can be something like Tiny House for Sale in Texas, plus the name of your real estate company. Such a title contains all the keywords relevant to the intended audience. The best SEO titles should be compelling, concise, and reflect your web page content. Meta descriptions provide extra details about your website pages.

While meta descriptions don't directly impact your site's ranking, they help enhance click-through rates and drive qualified traffic to your real estate site. Meta descriptions should accurately sum up the content on your website pages and compel prospects to click on your listing.

Regularly optimize and update meta descriptions and SEO titles to:

  • Remain ahead of the competition
  • Leverage evolving search trends
  • Enhance click-through rates
  • Boost user experience

Track your ranking

Rank tracking is a critical real estate SEO aspect that helps monitor your site's performance in search engine rankings. This enables you to find improvement areas so you can adjust accordingly. Considering how competitive the real estate market is, you can maintain visibility and remain ahead of the competition by tracking keyword rankings and reviewing trends.

Track your ranking

Besides monitoring your site's progress, rank tracking allows you to keep an eye on your competitors to see what they're doing. Using these details, you can make informed choices on where to direct your efforts and the strategies or keywords that can effectively attract prospects. When you monitor your competitors, you can easily spot new chances to outrank them and boost your rankings.

Reviewing your ranking trends over time enables you to identify improvement areas in your real estate SEO strategy. When you track changes in algorithms and search behavior, adjusting and remaining ahead of the curve becomes easier.

To identify site pages that need improvement, consider:

  • Using SEO tools to track your site's ranking performance over time
  • Conducting keyword research to ascertain you're targeting relevant keywords
  • Looking for pages with low engagement metrics or high bounce rates


Real estate SEO helps ensure high SERP rankings. Consider implementing these real estate best SEO practices for 2024 to boost online visibility.

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