How To Run A Property Valuations Agency: Top Steps


Are you considering running a property valuation agency? If so, then you likely know the many advantages of this lucrative business. After all, with the ever-growing real estate market in the U.S., there is always a tremendous need for accurate and reliable valuation services.

Yet, while there is great potential to profit from starting such an enterprise, it can also be quite challenging to gain traction and succeed without proper steps put in place.

In this blog post we will help break down your responsibilities as a Property Valuer Owner by outlining some key steps that should be taken before getting started—and continuing well after launch! From ensuring accuracy of valuations through procurement of necessary licenses and certifications; We’ll walk you through everything necessary to run a successful property valuations agency.

Create a business plan that outlines the services you plan to offer

Before you start a property valuations agency, it is important to have a roadmap of the services being offered and how they will be executed. This should include everything from specific valuation methods and fees for those services, to the number of people needed on staff to complete assignments. Here are some items that should be included in your business plan:

Create a business plan
  • Market analysis of the industry
  • Costs for necessary licensure and certifications
  • Research on competitors, pricing tiers, and services offered
  • Map out staffing needs and costs associated with hiring employees or contractors
  • Outline marketing strategies to reach potential customers
  • Calculate startup costs such as supplies, office space rental fees, software purchases, etc.

When it comes to property valuations, accuracy and reliability are crucial. As such, it is important to get as much information as possible before launching your agency. A commercial Superfund assessment and valuations report can be helpful in providing an overview of the real estate market in your area.

This will provide essential data points that can be used when evaluating properties and creating valuation reports for potential clients.

Research zoning laws and regulations in your area

One of the most important steps to running a successful property valuations agency is being aware of zoning laws in the area. Depending on where you are operating, there may be different rules for how much land can be developed, or if certain areas are designated as residential only. Knowing this information ahead of time will save you time when conducting valuations and prevent potential legal issues in the future.

Additionally, it is important to do research on any special regulations that might apply to your business. Some localities may have additional rules about conducting property valuations or require certain certifications for appraisers. Understanding this information beforehand will help you remain compliant with laws and enable you to provide accurate services to clients.

Also, be sure to familiarize yourself with the different types of property valuations that you may offer. This includes residential appraisals, commercial appraisals, and real estate investments. Each type of valuation requires specialized knowledge and expertise, so make sure you are properly educated or have staff members who can help.

Obtain a license and insurance to protect yourself

In order to operate a property valuation agency, you will need to obtain the necessary licenses and insurance. Depending on your state or locality, this may include a real estate appraiser’s license or an assessor's certification. Additionally, it is important to get liability insurance that protects both you and your business in case of any errors or omissions.

property valuation

It is also a good idea to have an attorney review any contracts before signing them and consult with an accountant about tax requirements for your business. This will provide additional protection and ensure you are operating within the law.

For example, some localities require the use of a special form or contract when conducting property valuations. Having an attorney review your document beforehand will help minimize any potential legal issues and ensure you are providing accurate services to clients.

Keep in mind that operating a property valuation agency is no small feat. In order to be successful, you will need to have a well-thought-out plan in place and ensure the accuracy of all valuations produced. By doing your research ahead of time, you can rest assured that your business is both compliant with local laws and providing reliable services to customers.

Market your services

Once you have the necessary licenses in place, it is time to start marketing your services. Social media can be a great way to reach potential clients and showcase the value of your business. Make sure to create a strong online presence by setting up profiles on platforms such as Facebook, Twitter, Instagram, and LinkedIn.

You should also consider opening accounts on review sites such as Yelp and Google My Business, where customers can leave feedback about their experience with your agency.

Another option is to attend local real estate events or join industry organizations. This will help establish connections within the community and make it easier to find prospective clients. You should also consider sending out mailers or hosting webinars highlighting the advantages of using a professional property valuation agency.

Finally, it’s important to keep in touch with customers after they have received services from your agency. This can be done through newsletters, follow-up emails, or calls, or offering discounts for future visits. By staying connected, you can ensure customer satisfaction and potentially get referrals down the line.

Hire experienced property valuation experts

The quality of your services will depend on the expertise of the people you hire. It is important to choose experienced and knowledgeable staff that can accurately assess properties and provide reliable valuations. Before hiring, be sure to do background checks and verify credentials to make sure they are qualified for the job.

Additionally, it may be helpful to offer employees continuing education opportunities or additional training to ensure they have the latest industry knowledge.

Hire experts

Having a team of professionals with different specialties can also be beneficial. This could include an appraiser, negotiator, or property manager. With a diverse staff, you can offer broader services to customers while meeting all their needs.

In addition to experienced appraisers, you will also need to hire additional staff for administrative and customer service roles. This includes team members who can answer calls, provide support to customers, and manage the day-to-day operations of your agency.

Develop relationships

Developing relationships with local real estate agents can also be a great way to generate business for your property valuation agency. Realtors often need appraisals done quickly and may refer clients to you if they know your services are reliable and accurate. Additionally, it is possible to partner with realtors on projects and offer joint services such as property inspections or appraisals.

It is also important to create relationships with banks and lenders in the area. Many of them will need appraisals done for loan approval, so building a strong rapport can help you get more repeat business over time.

Finally, make sure to stay up-to-date on industry trends and changes in the market. This will help you remain competitive and give potential clients the confidence that your agency is well-informed and up-to-date on the latest developments in property valuations.

Keep records

In order to remain compliant and provide accurate services, it is important to keep detailed records of all appraisals performed. This includes information on the property, client data, date of service, and estimated value.

It is also a good idea to document any conversations or emails exchanged with clients so that you can easily refer back to them in case there are any disputes. Maintaining accurate records will help you stay organized and provide clients with the assurance they need that your valuations are sound and reliable.

Also, be sure to archive any digital documents or files relating to appraisals in a secure location. This will help protect your data and ensure that all information is kept safe and confidential. For example, you can use cloud storage services such as Dropbox or Google Drive to store and back up your files.

Remember customer service

At the end of the day, remember that providing excellent customer service is just as important as delivering accurate appraisals. Make sure to respond promptly to inquiries and be available to answer any questions customers may have throughout the process.

Provide excellent customer service

You should also consider offering additional services or discounts for repeat customers. This will show you value their business and encourage them to come back in the future.

Finally, stay on top of customer feedback and take their comments into account when making improvements or changes to your services. This can help ensure that you are always providing the best experience possible.


Setting up a successful property valuation agency necessitates meticulous planning, effective marketing strategies, hiring experienced professionals, fostering strong relationships with key industry players, maintaining thorough records, and prioritizing customer service. While it might seem daunting, these elements act as the pillars supporting your agency's operations, reputation, and growth.

By consistently delivering reliable valuations, cultivating positive client relationships, and staying abreast of market trends, your agency will undoubtedly establish itself as a trusted leader in the field. Remember, persistence and a commitment to quality are the cornerstones of any successful business venture.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}