Search engine optimization or SEO is an all-encompassing field. There are plenty of details that are crucial for making your website hit the top of search engine result pages (SERPs). But if you get them all right, you can enjoy a wealth of benefits, such as high brand awareness, traffic, conversions, and sales.
In order to get all the perks of SEO, businesses and marketers work tirelessly to improve page speed, find the most powerful keywords, and build excellent link profiles. You can take care of all these things rather easily with the right tools. Just hop on Top 10 SEO Software to get started. There you will find detailed overviews of different SEO tools that can help.
But remember that the devil is in the details.
Page performance, keywords, content quality, and backlinks all play a pivotal role in your ranking. But there are smaller, seemingly important details that can make or break your strategy. And we are talking about SEO-friendly titles and meta descriptions.
These small SEO details are used to show search engines what your website is all about. Besides, they pop up in SERPs. That is, they can either entice people to click through or make them go past your site. Read on and we will tell you everything about how to use them to your benefit!
What are SEO titles and meta descriptions?
Simply put, these are HTML elements (bits of code) located in the header of a web page. They tell search engines what the content on a specific page is about. And they appear in SERPs, whenever a page appears in results.
Why are SEO titles and meta descriptions important?
Although these HTML elements help search engines understand the content of your pages, Google and other engines stopped using them as direct ranking factors many years ago. Yet, this doesn’t mean that they are not important for SEO.
Appearing in SERPs, these small elements give users an idea of what they will find on your website. That said, if your meta elements are engaging, they can make users click on your website or go past it. Simply put, they affect your click-through rate. And this is one of the direct ranking factors.
According to Google, reviewing the titles of results in SERPs is one of the primary ways people determine which of the listed pages is the most relevant to their query. That’s why it’s crucial to make your meta elements clear, relevant, and engaging so that they attract more visitors.
How to write SEO-friendly titles and meta descriptions
Writing for SEO is always a complex and confusing matter. Search engines’ algorithms change rapidly, making it a real challenge for businesses to consistently produce content that ranks high.
The same is true for meta elements. They must be written perfectly and with SEO in mind in order to help you get the highest click-through rates. This can seem to be rather hard. But we have a few simple tips that will get you started and help you attain the best results!
Use relevant keywords
Keywords play a huge role in SEO as they correspond to users’ queries related to your business and, thus, help you get in front of your target audience. Chances are that you are already adding relevant keywords to your website content. And you must do the same with your meta elements.
To craft SEO-friendly titles and descriptions, always insert into them a relevant keyword that you want to rank for. Pick a keyword that perfectly aligns with the content on your page and insert it naturally, so that the text still sounds appealing and engaging to users.
Google warns: There is no need to insert a lot of keywords in your meta elements because this gives an adverse effect. Descriptions consisting of long strings of keywords are poor quality as they don’t help users understand the page’s content. Respectively, users are less likely to click on them.
Not only meta description, you have to make sure to make use of keywords on the website for SEO wisely.
Keep your meta elements short and concise
According to Google, there are no limits on how long a title or description should be. Nevertheless, these elements can be truncated in SERPs when necessary, typically to fit into the device width. Therefore, it’s recommended to avoid unnecessarily long or verbose text.
So how long should your HTML elements be to fit in Google’s Results fully? Generally, SEO specialists suggest keeping titles under 60 characters to avoid truncation and descriptions under 155 characters. Of course, you’ll still want them to be intriguing and tell users the content of your pages. This will require some creativity and brevity.
Use action verbs in your titles
Action-oriented language is used to spark curiosity, create a sense of excitement, and… encourage action. There are many powerful words that can make users want to open your site, read what you have to tell them, and perform other actions. And you MUST use them in your HTML elements because they can help you gain clicks.
There are plenty of action verbs that can be used in writing for SEO. Here are a few top picks for your titles:
Be sure to include verbs like this to win more clicks.
Include a call to action in your meta descriptions
The previous suggestion is a powerful writing for SEO trick. However, to get the best results, you need to strengthen its effect with a killer description. And that’s where you want to include a full call to action.
A call to action or CTA is basically a statement that encourages users to take a specific action, for example, to visit your site or subscribe to an email list. Add it to encourage your prospects to do what you want them to do.
SEO titles and meta descriptions play a big role in the success of any SEO strategy. They drive more clicks and can make you stand out from the crows. Or they can make users go past your website.
Now, you know how to write SEO-friendly titles and descriptions that boost click-through rates. Follow the tips from this article to rank higher in search results and attract more visitors to your website!