In order to quickly and efficiently create content for social networks, you will need to prepare in advance. It is worth sorting out your target audience, learning how to prepare useful and interesting content for readers, analyzing publications, and avoiding typical mistakes. We will talk about all of this in this article.
What is high-quality social media content?
High-quality content is content that is clearly structured, interesting, and useful to subscribers. It does not necessarily have to be text. Such content can also be videos, photos, animations, infographics, and more.
Any quality content must meet the parameters:
Purpose. Every piece of content should have a purpose - for example, to sell, to engage in discussion, to raise awareness. Depending on the purpose of digital content creation, selling, educational, engaging, or entertaining materials are prepared.
Uniqueness. Quality content is always created from scratch for a particular channel or social network. It cannot be copied from another channel or resource. This applies to all formats - texts, videos, photos. Of course, joke memes do not have to be created specifically for a channel or publisher, they can be taken from other groups and communities.
Credibility. Each material should be created based on reliable sources. It is inadmissible to invent, speculate facts, or rely on unverified data. Otherwise, over time, subscribers will leave.
Relevance. Content should be built around issues that are relevant and acute for subscribers and that concern them now.
Informativeness. Each material should be of some use to subscribers - for example, to tell about the product or give advice on the topic of the group. You should not publish posts for the sake of quantity.
Simplicity of presentation. The general meaning of each material should be understood by any subscriber, even if he or she is a schoolboy. However, That is important to remember the correctness of the context. If it is a text, it should be simple, engaging, but at the same time literate.
In such cases, you can turn for assistance for example to an essay writing service, whose specialists will help to create a quality text or at least edit it.
Why you need quality content
Content is the building material for any group, channel, and online resource. Its quality determines what the reach, traffic, profitability, conversion, and recognizability will be.
If the published business information is useful and interesting, it evokes emotions and prompts a person to take a targeted action (e.g., subscribe, buy, like, rate). If the material interested a lot of users and got the potential of self-propagation (when subscribers start to actively share the records) - it became viral. This will attract new audiences and buyers to your channel without advertising.
To summarize. Quality content helps to:
increase business recognition;
attract new subscribers;
increase sales and inquiries;
build customer loyalty;
build subscriber trust.
5 Tips on how to create quality content faster
1. Research your target audience
The target audience (TA) is the people who might be interested in your publications. How to determine the TA:
Study existing subscribers. If a channel or group already exists and has subscribers, it's worth studying them. Check the analytics - what age group buys most often, what these people are interested in, how much they earn, what their desires are.
For example, according to a recent Statista report, TikTok's audience is much younger, and on Facebook and Instagram, users between the ages of 25 and 34 make up the largest demographic of users. Consider conducting surveys or searching for existing ones to learn more about your target audience.
Study your competitors. It's worth researching sites and social media accounts that are working in the same direction as you. Their followers and customers are also your TA. Look at what their followers are posting and how they react to competitors' content - study what they like and react to the most. The main focus should be on active subscribers who regularly like and comment on posts.
Explore forums and social media groups on the topic. Find forums and groups where people are interested in your topic. See what they discuss, what questions they ask, and what topics get the most comments. This will help you create an image of your TA and give you ideas for future content.
2. Develop a content plan
This is a plan for future publications, scheduled by date on specific topics. Thanks to it, you won't have to think every day about what to publish in your channel or group.
A content plan does not have a mandatory template. Usually, it consists of a topic, date, publication format, the task it should close, and the text of the future post.
You can create a content plan in any variant - from Google tables to special services. You create posts according to the content plan, write the text, attach the necessary media, and specify the publication date. Done, the post will be published at the right time and in the form you planned.
A few tips for writing a quality content plan. What a content plan should be:
Long-term. It is worth choosing a day and preparing a CP for several weeks at once. The minimum term - 14 days, the maximum - 3 months. But it is optimal to prepare at least for a month so that you always have topics and time to create new content.
Interesting for the target audience. Remember that among your TA there are different segments, which have different pains and needs. Therefore, posts should be prepared taking into account the interests of at least one TA.
Localized for the social network. Each social network differs not only in name but also in audience, posts for it should be prepared in accordance with the social network. For example, for Instagram, more emphasis is placed on the creation of photo and video content, and in Telegram the emphasis should be on text.
3. Come up with an engaging headline
A clickable headline attracts attention and influences traffic. It helps the reader quickly determine if they need the text, why they should spend time on it, and how your content will benefit them. If it contains keywords - words that people often type into the search bar - search engines will show your publications to interested users.
There are five characteristics of a successful engaging headline:
It promises the reader a benefit. It should be clear from the headline why the reader needs your text, and what it's about.
The headline has an emphasis on relevance and value. A prime example of such details is numbers. The headline "5 ways to improve memory" attracts attention more than "Ways to improve memory".
The headline is created with the target audience in mind. It, like all content, should meet the needs of your TA members.
The headline matches what you talk about next. If it doesn't, the reader will think he or she is being tricked and will close the text.
The headline is short and clear. Specialized terms and complex constructions are acceptable if you are working on a scientific article. Media on the Internet is intended for a wide audience, so complex constructions are inappropriate here.
4. Create a unique theme
A unique topic is a topic that no one has posted anything on before you. It seems that this is impossible, and there are no unique topics left on the Internet. But that's not the case. Here are some ways to come up with unique topics:
Look at what's already on the web. Especially keep an eye out for trends - current ideas in your field.
Look for info promotions. These are news stories that you can cover from your perspective.
Build off of the problem. Talk about how you see the problem and its solution.
Rely on popular search queries. There is a Google Trends service for this. Think of any words that are close to your topic, enter them into a special line, and the service will find you popular combinations.
5. Solve the reader’s problem
When the target audience has been researched, the user problems that your product or channel can solve become clear. At this point, you need to think about how to solve them and learn how to offer solutions. This is another part of the technique of creating quality content.
How you can do it:
Turn to the experts. People trust professionals, so it's worth interviewing an expert on your topic who can provide solutions to your target audience's problem. Such content builds trust with subscribers and benefits them.
Create a manual. Present the solution in the form of several sequential steps that any subscriber can follow. The instruction can be either in the format of text, infographics, diagrams, or videos. The main thing is that such instruction should be intertwined with the theme of the group or your product and guarantee a solution to the problem.
Describe a case study. If you have enough professional experience, you should share it. Choose a case study and tell it so that subscribers understand that you can be trusted to solve the problem. Or vice versa - you can tell how the author had to struggle with such a problem himself.
To sum up
To create interesting content, you need to identify your target audience, create a content plan, write an engaging headline, come up with a unique topic, and solve the reader's problem. If you pay attention to each of these points, you can bring your blog or website to a high level: readers will be interested in it, which means that its popularity will also grow.