How To Use Screen Recording For Marketing Videos

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The case is digital video creation has changed marketing. There is no doubt about it. In the past, producing commercial videos was a costly and complicated affair that small businesses just couldn't afford.

The same goes for tutorials, promos, and product demos. And now you have a handy tool called screen recording, which makes video creation effortless for anyone. 

But just because it's easy to use doesn't mean you can skip the basics. In fact, understanding how to use screen recording for marketing videos is essential if you want to produce high-quality and effective content.

In this guide, we will explore why and how screen recording can elevate your marketing game and provide you with the essential tips to create compelling videos.

The utility of screen recording in marketing

Screen recording is a technology that captures the activity on your computer screen along with audio narration, webcam footage, and system sounds. 

screen recording

This allows you to showcase anything happening on your screen, be it a website demo, a tutorial, or a software walkthrough. Let’s see how video, specifically screen recording, can boost your business performance.

Maintaining clarity

Ambiguity is the enemy of marketing. By combining video recording with on-screen graphics, you can ensure every word and action is loud and clear. Furthermore, it lets you pause, rewind, and edit your video, allowing you to review and refine certain elements until it is perfect.

Elevating engagement

People respond better to visual content, as it catches their attention faster and keeps them engaged. Screen recording enhances engagement by presenting information in an easily digestible video format, making complex concepts simpler to understand. This clarity is invaluable in marketing, where you need to communicate your message effectively and quickly.

Increasing versatility

As mentioned earlier, screen recording is not limited to just capturing your computer, laptop, or smartphone screen. You can use it to record yourself via webcam, add on-screen annotations, and bring in voiceovers. Thus, it's suitable for creating various types of videos, broadening your marketing strategy.

Delivering authenticity

Influencer marketing has become a significant trend in recent years, with many brands collaborating with popular content creators. However, with a screen recorder, you do not need to pay anyone for a product review or testimonial video. You can create your own authentic and genuine marketing content that resonates better with your audience.

Saving time and money

Modern marketing video production often requires at least a team of professionals. Not to mention the costs of equipment, location, post-processing, and other expenses. 

Now that you even have a free online screen recorder, you do not need to rent a studio or buy expensive software. With this technology, you can create marketing videos in-house, reducing both time and money spent.

Marketing content creation using screen recorders

Marketing content creation using screen recorders

Benefits aside, let's get deeper into what types of marketing videos you can create with a screen recorder. Here are some typical ones that you can find everywhere:

1. Product demonstrations

With more and more people shopping online, having a clear and informative product demo can make or break a sale. You can see this type of video on product landing pages and eCommerce websites. They walk viewers through various features and benefits,  providing a closer look at the product.

2. How-to guides

While reading a user manual or a guide like this one may not be everyone's cup of tea, watching a video can be a lot more enjoyable and informative. Creating a video about how to use a specific feature or complete a task helps users understand the process better and retain information longer as they can see the precise actions being taken.

3. Webinars and online classes

Although you can't create a webinar or conduct an online class all by yourself, you can still create a screencast of your presentation and use it later for promoting an event or include it in your next email newsletter. This gives viewers a taste of what they can expect and encourages them to sign up or attend.

4. Case studies and testimonials

User-generated content (UGC) and social proof are critical in marketing. Record a call with a satisfied customer or client who is willing to share their positive experience with your product or service. 

These videos add authenticity and build trust with potential customers and strengthen the relationship with existing ones. You can share them on your website or social media platforms.

How to create a screencast video for marketing?

Here we come to the practical part: how to create a screencast video to add to your marketing arsenal? The process involves several detailed steps, but at the end, it's not that complicated. Let's go through each of them:

Step 1: Planning your content

Yes, you can just click the record button and start talking. But without a proper plan, your content will definitely lack structure and be less effective. This initial phase involves defining the objectives of your video. 

Are you trying to educate your audience about a new feature? Or perhaps you’re aiming to increase awareness about your brand? Identifying your goals early on guides the direction of your content.

Next, create a storyboard or a script. This doesn’t have to be overly complex; a simple outline detailing the key points or steps you intend to cover will suffice. This roadmap will ensure your video remains focused and covers all necessary aspects without unnecessary detours.

Step 2: Choosing the screen recorder

You won't have an all-in-one solution for all your marketing videos. This all depends on how much effort you need to put into your videos, as well as what features you require and your budget. 

marketing

Some screen recorders shine in user-friendliness, offering a simple interface and streamlined experience, while others come packed with advanced editing, multichannel recording, and other features. Furthermore, some are completely free, while others only offer a free trial period with limitations and a watermark or require a one-time purchase. 

Evaluate your needs and research your options before settling on a screen recorder that ticks all your boxes. 

Step 3: Preparing the space

Are you that one person who always has a messy desktop, with hundreds of icons and files scattered all over the screen? Or perhaps you have multiple browser tabs open that are not relevant to your video? 

While screen recording eliminates the need for an actual physical space, you still need to make your virtual space ready. Clear out any clutter and keep only the necessary windows and applications open. This will create a distraction-free workspace for your recording.

Check if everything you need is functioning correctly. For example, test your audio and make sure your microphone is working correctly, and adjust the volume levels. If you plan to record yourself speaking on camera, set up proper lighting and check the framing of your video.

Step 4: Recording your video

You have a plan, the right tools, and an organized space. And now it's time to hit that record button!  This is where all your preparation comes into play, ensuring a smooth and efficient marketing video creation

Start by opening the screen recorder and adjusting the options. Apart from input sources, such as microphone and camera, you may have the option to select the frame rate, hotkeys, and even schedule your recording for a specific time. 

Pick the desired area of your screen or app to record, and press the record button. Add annotations and apply mouse visual effects to highlight specific areas on your screen for better visual guidance.

 And don't forget to speak clearly and concisely, following your plan or script. 

Step 5: Editing your video

Some screen recorders come with a basic video cutter, while others may require you to use a separate video editor. Either way, you may need to cut out any mistakes or edit out unnecessary pauses and add transitions.

Use background music or sound effects, insert captions or subtitles, and incorporate your branding elements such as logos and colors. Enhance the visual appeal of your video by adding animations or text overlays.  

Step 6: Sharing and promoting your video

Congratulations, you know how to use screen recording for marketing purposes. The final step is to share and promote your video for maximum reach

YouTube videos types and classifications

You can upload it to video hosting platforms like YouTube or Vimeo, embed it on your website, or share it on social media channels. Be sure to accompany it with engaging hashtags for more visibility. 

And don't forget to track the performance of your video, analyze its reach and engagement, and use that information to improve your future videos. 

Conclusion

Screencast videos can be a valuable addition to your marketing repertoire. They are cost-effective, easy to create, and provide an engaging way to showcase products, ideas, and many other concepts. 

With these steps in mind, you have that one handy source detailing how to create a screencast video for marketing purposes. It's time to put it into practice and start reaping the benefits of this powerful marketing tool. And remember, the more you create, the better you become! 

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