What Is High Ticket Digital Marketing?


High ticket digital marketing is a way to help increase your sales, along with your revenue, while working with business partners and affiliates.

High ticket affiliates are a unique kind of affiliate which can do more for you than normal affiliate marketing.

Let’s dig deeper into high ticket digital marketing

When it comes to affiliate marketing, many people think about the small-time affiliate. This affiliate makes a few bucks here and there off promoting products that cost a few dollars or less. While this is possible with high ticket digital marketing, it isn't always the case.

high ticket digital marketing

The truth is that high ticket digital marketing refers to a level of affiliate marketing where you can generate significant revenue by working with high-end products. These are the types of products that people are willing to spend anywhere from a few hundred dollars to thousands. This can be done, but it takes some effort on your part.

Also, this isn't something that you can do overnight. It requires significant work and dedication over the long haul before you can start seeing any kind of significant success with it.

What are high ticket sales?

High ticket sales refer to sales that are worth a lot of money. Generally, the higher the ticket price, the more likely you'll see higher conversion rates and profits. High ticket sales directly correlate to your bottom line—excellent news!

Usually, a high ticket sale will be anywhere from $100 to $1000, although some merchants may offer higher ticket items.

Why are high ticket sales good? The fact that high ticket sales are better for your business than low ones is pretty straightforward. The more you make per sale, the more likely you'll profit. So if someone buys something worth $50 from you instead of something worth $10—even though there's less profit per item—overall profits will still rise because there are more sales overall.

High ticket marketing is a way to help increase your sales

High ticket marketing is a way to help increase your sales, along with your revenue, while working with business partners and affiliates. It's a form of digital marketing that helps you increase each customer's revenue.

increase sales

High ticket digital marketing has been around for years, but it's still an effective way to grow your business and sell more products or services online. Some examples include: 

  • High Ticket Content: This type of content includes videos, blog posts, and ebooks on topics related to high ticket products or services that one person can purchase at once (e.g., a $99 webinar series).
  • High Ticket Products and Services: This includes everything from consulting services ($1 per hour) to complex projects (upwards of $10k+). This will require more time and expertise than just selling someone something over the phone or in person, like most people do today, because there aren't enough hours in their day!

Below let us dig deeper into what high ticket products and services are and how you can leverage them to build a successful business with recurring revenue.

What are high ticket services?

High ticket services are products or services that are higher than average in price.

  • For example, a $10k consultant would be considered a high ticket compared to a $200/hour consulting service.
  • High ticket services can also include courses, workshops, and coaching programs, which tend to cost anywhere from $1k-$20k+.

High ticket services are products or services with a price point of $1,000 or more. For example, if you're selling a $5k coaching program, it's considered a high ticket product. 

The term "high ticket" refers to the item's price and not necessarily its value or perceived quality. High-ticket items can be valuable in terms of what they deliver for your client or customer. Still, they may seem expensive if you're just starting business (or haven't thought about pricing differently).

What are high ticket products?

Products priced between $1,000 and $20,000 are considered high-ticket items. Some of the products considered high ticket items are: 

  • Luxury cars
  • House renovations (e.g., basement finishing)
  • Home theater systems and other electronics that can be installed by a professional
  • Travel packages (e.g., cruises, tours, etc.)
  • Jewelry, and more
high ticket products

These items are expensive, but they're within reach for most people. Many people spend more than $1,000 on their cars every year. If you've ever spent time on a cruise ship or at a resort, then you know how expensive those experiences can be. 

Most of us don't buy jewelry just because we feel like it. Still, if we get engaged or receive an inheritance that allows us to splurge on something fancy, then we might consider buying some lovely jewelry as a result (especially if it's made by someone local).

What are high ticket digital products?

In this modern world, there is also the rise of digital products that are priced higher than $1,000. These are high-ticket digital products, typically sold by online entrepreneurs who have found success selling other products. The most common types of high-ticket digital products include: 

  • eBooks
  • software programs
  • information products
  • membership sites
  • and other such things that can be downloaded onto a computer or mobile device.
software program

These high ticket digital products are usually sold for one of three reasons:

1. First, to help the customer solve a problem they're having (for example, information products are used to educate people about certain topics)

2. Second, to help the customer achieve a goal or get closer to their dream (for example, membership sites are used to help people build an online business that generates passive income).

3. Third, for pure entertainment value (for example, eBooks about funny stories or pranks).

High ticket digital marketing guide

High ticket digital marketing is a way to help increase your sales, along with your revenue, while working with business partners and affiliates. High ticket digital marketing involves working with affiliates who promote your products or services and earn a commission for each sale.

To make this work, you must provide your affiliates with all the information they need to sell your product. This includes:

  • Pricing
  • Sales copy
  • And other materials you have created to help them sell it

You can also offer discounts or freebies when someone purchases through one of your affiliates.

High ticket affiliates are a unique kind of affiliate

High ticket affiliates are a unique kind of affiliate which can do more for you than typical affiliate marketing. This is because they have better conversion rates and can bring in more revenue.


High ticket affiliates are often used by businesses selling high-end products or services, such as real estate agents and lawyers specializing in buying up properties at auction (also known as "one-time" deals). These customers, including first-time home buyers, want to know that their purchase will be secure from any legal problems or claims from previous owners who may still be living on the property. 

The best way for them to protect themselves is through an agreement with a high ticket digital marketing company specializing in these projects.

The best way to do high ticket digital marketing

Now that we've answered what is high ticket digital marketing, we'll now dig deeper into how to do this type of marketing effectively. Here are some essential steps:

Step 1: create a plan

Before you start doing any high ticket digital marketing, you must have a solid plan in place. This will help you stay focused on what needs to be done and how long it will take. It also lets your team know exactly how much time they must commit to this project so that no one feels overwhelmed or undervalued.

Step 2: understand your customer's needs

The next step is to understand your customer's needs. This means asking yourself what you're trying to accomplish with your product or service and how it will help the customer achieve their goals.

You can ask yourself these questions:

  • What is the problem you're trying to solve?
  • Who is this product or service for?
  • What goals do they have that will be met by using your product or service?
  • How will using this help them achieve those goals?

Once you know this, you can start thinking about how best to market your offering to align with those goals.

Step 3: create a marketing strategy

Once you know what problem you're trying to solve, who it's for, and how they'll benefit from using your solution, it's time to create a marketing strategy.

This includes things like:

  • determining which channels to use (e.g., social media or email marketing)
  • how much time and money you're willing to spend on each channel (if any)
  • what messages will resonate with your audience

When you know the answers to these questions, you can start creating content and campaigns that will help you attract customers.

Step 4: create content that attracts customers

Now that you have a marketing strategy, it's time to start creating content that will help attract customers. You can use your messaging and customer personas as a starting point—but don't limit yourself to just those two things.


Think about what problems people are having with your solution (e.g., they want more leads or need better content) and create content designed around solving those problems.

Step 5: find affiliates

You can find affiliates from several different sources, including the following:

  • Affiliate directories: There are many affiliate directories, including Pay Per Click Insider and Warrior Forum. These sites allow you to search for affiliates by niche or category (e.g., social media marketing), so you can easily find someone who specializes in your solution.
  • Your email list: If you have an email list (and if you don't have one yet, now is a great time to start building one!), likely, some of your subscribers are already running businesses of their own—and they might be interested in promoting your products or services.

Step 6: measure success

measure success

The final step in your affiliate marketing journey is to measure how you're doing. You'll want to track the following metrics:

  • Number of sales made by each affiliate
  • Number of subscribers gained through affiliates (and how long it took them to sign up)
  • The average conversion rate for your product or service

Measuring milestones and specific metrics, like sales and conversion rates, will give you a clear picture of how well your affiliate program is performing. And the more data you have about your affiliate marketing efforts, the easier it'll be to tweak and improve them over time. Also, the more data you have, the better you'll understand what's working and what isn't.

Keep these things in mind

To gain success in your affiliate program, it's essential to keep these things in mind:

Tip #1: choose the right partners

Set yourself up for success by choosing the right affiliate partners. This is crucial because if you choose partners who aren't right for your business, achieving the results you're looking for will be challenging.


In addition, finding affiliates with the right audience is vital and can send traffic that converts well on your site.

Tip #2: create a rewards plan

Consistent and fair rewards are essential to running an effective affiliate program. If you don't provide clear expectations and guidelines, your affiliates will have no idea how much money they can make or what they need to do to help you succeed.

One way you can do this is by creating a rewards plan for your affiliates. The plan should outline the incentives you will offer and explain how your affiliates will be paid. It's also a good idea to include things like:

  • payout thresholds
  • minimum payouts
  • how long it takes for payments to process
  • and more

Tip #3: always measure efforts

Create a strategy that will help you measure your affiliate marketing efforts and make adjustments as needed. This will help you stay on track, identify areas where you can improve your efforts, and ensure you're getting the most out of your program. It's essential to measure a variety of metrics, including:

  • traffic
  • sales conversions
  • ROI

Tip #4: keep up on trends

Stay informed about trends and developments in the industry so you can adapt to them quickly. In this modern world, trends can change overnight, so it's crucial to stay up-to-date.

You can do this by reading industry publications and blogs, following the latest news and developments on social media, and attending events where you can connect with other professionals.


At the end of the day, high ticket digital marketing isn’t the easiest path to success, but it can be the most profitable. As long as you have the proper training and knowledge, plus a good product or service that people want, it can be very profitable for you. 

Building up your audience and sales funnel may take some time, but it should be smooth sailing from there once things get going.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}