White Label Design Solutions Or In-House Creativity: Exploring The Design Landscape


In a world where first impressions still matter, visuals are an integral part of your brand’s identity. Whether it is the logo, website design or your social media page, visuals play a huge role in engaging your users. 

Your user may not remember all your services. However, they may remember how they felt when they saw the welcome video on the home page of your site. 

That’s why choosing a graphic designer is pivotal for business success. But the tough choice would be choosing between two options.

You can either select white-label graphic design services, which involve partnering with an external provider for your design needs, or go with in-house recruitment. Each model comes with its advantages and limitations. 

This article will explore the two approaches to help you make the right decision. 

What is white label graphic design?

In white-label graphic design, you outsource the design services to an external agency or a tool. However, you can claim that these designs were created in-house. A white label allows you to rebrand and resell the products or services as your own.

You will benefit from the agency’s expertise and support. However, you can claim the solutions were built in-house without going through the hiring process. It is a win-win situation for all the stakeholders involved in the process.

You will pay for the entire package, i.e. offer a wholesale price, to claim the rebranded solution. Moreover,  you save time and cost on designing the animation, graphics or website. 

You can easily add more services to your business without signing up more team members or adding overhead. 

Benefits and limitations of white label graphic design services 

White-label graphic design can help you outsource your design requirements and improve scalability. You can access the design team without actually adding them to your business. Let’s take a quick look at all the benefits and limitations of using this approach.

Benefits of white label services

Cost-Effective Services

When you choose white-label services, you outsource your design requirements to another team. These people are not on your payroll. As a result, you don’t need to pay the salaries or compensate them for good work. 

Cost-Effective Services

The agency or white-label provider has the infrastructure and tools to build the solution. As a result, you only pay for the project you are outsourcing. This can save you a lot of money. 

You can choose white-label services when you are running on a tight budget. It is also a good option if you don’t have extensive design needs that require a full-fledged in-house team.

Access specialized designers

You can access a team of experts with diverse experiences and multiple skills when outsourcing white-label services. They can help you build a robust and high-quality graphical solution.

Their niche design experiences can help you build a more engaging and visually aesthetic piece that attracts immediate attention. 

You can opt for this service when you need multiple design solutions, including web design and branding. Hiring specialized people in-house can be time-consuming, which you can avoid with white labelling

Scalable solutions

Your business may showcase diverse design requirements. Sometimes, you may need more hands on the desk. On other days, you may not need even one. This can be difficult if you operate with a dedicated team.

Scalable solutions

White-label solutions allow you to scale up/down your resources according to design needs. It is a great asset to businesses where graphic design is a seasonal requirement. 

Mitigating the risks

You need high-quality, error-free designs for your business site or other marketing assets. When you try to achieve this in-house, it may not be possible. In-house teams are focused on multiple things. It may lead to sub-par designs or poor-quality solutions.

You must choose white-label design services to ensure design consistency.

Unique external viewpoint

When working on your project, you have a limited viewpoint. This may not help innovate the designs and engage your users.

However, white-label graphic design services have worked with several clients across the globe. They can offer a unique standpoint that can elevate your designs. You can choose white-label services if you want fresh ideas or perspectives for rebranding requirements.

Limitations of white label services

Communication issues

You may experience delays due to communication issues by outsourcing design services. This could be language barriers or differences in operating hours. It can cause delays in completing the tasks and multiple revisions. 

Communication issues

This can become a real issue when working on a time-sensitive project for your business. 

Lack of control

When you outsource design work, you may lose a certain degree of control over the project. If you work with in-house teams, you know what’s happening on the design side. 

However, you may lack control over the design tasks. White labelling may not be for you if you are looking for a hands-on approach.

Extreme dependency

You are dependent on the external team’s availability to complete the design tasks. If there are disruptions from the design agency’s side, you may face delays in the project timelines. This can impact your entire cycle. 

When working with non-negotiable schedules, you must look for an in-house team. The external dependency may not be favourable to you. 

Fear of maintaining confidentiality

The biggest flip side to outsourcing your design to a white-label service provider is confidentiality. Your partner agency may not be completely reliable and can share confidential information with others.

That’s why you must assess the companies before signing them up. If you are working on design services for healthcare or finance, you must evaluate and mitigate confidentiality risks.

Benefits and limitations of in-house design services

You can recruit a team and ensure smooth design services for your business. You may experience several advantages of recruiting an in-house team. Let’s discuss the benefits and flip sides of this approach.

Benefits of in-house design

Streamlined communication

The team is part of your business. This means you can communicate with them anytime. You can even work with the design team closely to ensure your collaterals come out the way you want. It extends the seamless integration of all the stakeholders.

Choose this approach if you want your design and marketing teams to closely.

Understand the brand

As they have been nurtured by your business, they understand the brand and its impact like no one else. They are aligned with the values and culture of your business. This helps them define the perfect identity and ensure perfect designs without a brief. 

Understand the brand

This approach fits well when you want to align with your team’s vision, brand’s identity and image. 

Immediate revisions/adaptations

When you want to implement revisions or adaptations to your design, choose an in-house team. They can immediately make the changes and release the designs. They can offer their services on tight deadlines. 

You must choose an in-house design team when your industry demands rapid iterations. They can help with frequent changes and redesigns. 

Responds to immediate needs

An in-house team can swiftly respond to changing business scenarios and requirements. They can help align your design solutions to diverse market needs and opportunities. 

It is best for industries such as retail and technology, where the market evolves constantly. 

Limitations of in-house design

Increased costs

Increased costs

When hiring an in-house team, you spend on recruitment, salaries, benefits and space. This attracts a higher fixed cost. You must also spend on software licenses and infrastructure. This can be quite a handsome amount if you are a small business or startup

Limited expertise

You hire specific resources to handle your core design needs. They may not be able to adapt to the newer requirements or changing scenarios. Your team may lack the specialized requirements. This can pose a limitation when you need to engage in 3D modelling or other design-related specifics. 

Resource constraints

When the demand hits a peak, your in-house talent cannot handle the jobs. You may need more resources for a specific period. Scaling an in-house team can be a tedious affair.

This is a sure-shot limitation when you work in an industry that extends unpredictable design requirements. 

When to use each approach?

It is crucial to know when to use a particular approach for your design requirements. 

When to use white label?

  • The white-label approach works best when working with a limited budget and sporadic design requirements.
  • You can use white label’s expertise when implementing diverse design solutions. The white-label agency can help with web design, branding and other services.
  • When you work in an industry that demands resources at will, white label is a great option. 

When to use in-house?

  • It is a good option when you want designs to be consistent with your brand values and culture.
  • You can opt for in-house when you need immediate collaboration or conduct time-sensitive launches.


The battle for the best approach continues as white-label graphic design services gain traction. Startups and businesses are confused about the best approach for the design requirements. 

if they choose in-house, they get guaranteed control over the processes. However, you may find it difficult to scale your resources or handle peak demands with in-house teams.

On the other hand, white-label services can help you remain cost-effective. But, it doesn't help when you are on a tight schedule. 

You must look at your business purpose, graphic design requirements and budget before considering the ideal approach. 

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